Block 181: Launching new series
We selected Gaia Clerici as the creator for this activity, carrying out the promotion through her Instagram and TikTok platforms.
For the Instagram part, we came up with stories in which, in the event organized by NOW TV “The Event You Don’t Expect,” Gaia would have to change from a typical Milanese event outfit to one focused on streetwear.
For the TikTok part, we sent Gaia to the Navigli, where an episode of the series was filmed, to list various activities that could be done there, leaving one of them unanswered and deferring its discovery to the series on NOW TV.
IMPRESSIONS
1.550.000
DI4RI: New Series Launch
We promoted the release of Di4ri, the new series released exclusively on Netflix
We decided to promote the activity on the TikTok of Lele Giaccari, our Creator best suited for the job, posting Reels on the platform, following the format launched by Netflix with the#DI4RI #OutTheEmotions, a format in which creators, to the beat of a particular song, had to confess their emotions for specific topics and situations.
The whole activity was supported by 2 sets of stories on Instagram.
IMPRESSIONS
300.000
Amazon Music Breakthrough
We chose our top Creator considering the type of project, the choice fell on Simone GrenBaud Buratti; We witnessed Amazon Music in the creation of mini interviews, placed at the end of the various musicians’ performance on stage, providing some additional details about themselves, their music, and their ambitions. The campaign was also supported by a set of stories on Instagram.
IMPRESSIONS
600.000
RisiKo! Antartide
We chose mainly for this activity GrenBaud, accompanied by the presence of Jody Cecchetto. We introduced the GrenBaud community to the game by showing its unboxing on Twitch accompanied by a good dose of gameplay with its chat.
In addition, the whole activity was accompanied by the presence of a TikTok and a reel on Instagram.
IMPRESSIONS
7.000.000
Tinder: Follow for match
We promoted Tinder ‘s entry into Instagram in Italy; all through an innovative launch campaign and the help of our top talent.
We chose Martina Dell’Anna and Gaia Clerici as Creators for this activation, going to promote Tinder’s Instagram profile through structured activity on our Creators’ socials, and those of Tinder itself.
An interactive session was organized on the Tinder Italy profile, in which our Creators exchanged messages with their fans in DMs, following the“Follow to match” idea devised by Tinder itself, recreating the idea at the heart of the app but on Instagram.
The whole activity was carried out and supported on Instagram, with 4 sets of stories, one hour-long live and 3 hours of media interaction in DMs.
IMPRESSIONS
850.000
About You: Crazy Discounts
We promoted About You’s Instagram profile, aiming to reach 250k followers on their account in just seven days; for this purpose, we chose 3 of our best creators in-target with the business: Gaia Clerici, Martina dell’Anna and Michelle Puttini. Secondary goal of the campaign to promote e-commerce through a series of discounts dedicated to reaching the target audience of followers.
We then carried out a single activity divided into 3 parts, identifying a number of key periods by exploiting the April-May time frame. Key periods were:
- Teaser phase: announcements of About You’s crazy discounts begin
- Coutdown phase: Target has been reached, countdown to rebates begins
- Discount phase: the actual discounting of About You begins
The entire promotional campaign was carried out on Instagram, with 3 sets of 12 stories.
IMPRESSIONS
5.000.000
Gran Turismo 7: SWITCH THE GAME
We presented and promoted to the creator communities involved the release of Gran Turismo 7, the latest release of the world-famous driving simulator. The boys were chosen following the concept “Unlikely Pilots.”
We structured, created and managed the entire campaign, carefully selecting our most appropriate creators by activity and implementing the setup on the Playstation Italia channel. The ‘activity was divided into 2 phases: a coaching phase with Valerio Gallo, GT7 world champion, and a final competition phase among the 4 creators.
To support the activity, 3 sets of Instagram stories were made during key moments of the campaign.
IMPRESSIONS
1.500.000
The Sandbox: Alpha Season 2
the alpha season 2 of The Sandbox, one of the best gaming/metaverse projects in the world. Through a hybrid campaign between information and gameplay, the operation of the game and platform based on BlockChain technology was clarified.
MatteoHS was chosen as the talent for this activity, considering the client’s preference toward content related to the world of Minecraft. The campaign was very intense, involving all of the creator’s platforms ( Twitch, Youtube and Instagram ) e developing into 15 streams on Twitch, 4 midroll integrations in Youtube videos, a post and a set of stories on Instagram.
After a coaching phase on how the Blockchain world works (Crypto, NFT, Wallet …), we worked to manage all the creative and technical part of the project.
IMPRESSIONS
300.000
Lazza: Preview new album “Sirius”
We worked to give visibility to the release of Lazza‘s new album, Sirio, in conjunction with an event held by Lazza himself in Milan’s Gerolamo Theater, where he delighted in previewing some of his new album tracks together with a small number of fans.
We decided to move by conducting unique interviews with Lazza on his latest project, choosing GrenBaud and Gaia Clerici as creators and exceptional hosts.
For this campaign, we decided to use Twitch as our main social, as our creator communities are very much present and addressed to the world of music, while also using Youtube and Instagram as minor social, handling all creativity and technical issues independently.
IMPRESSIONS
1.200.000
Horizon Forbidden West
We chose for this campaign Andreadel1988, a multi-gaming content creator whose creativity and likability have managed to create a close-knit community. We promoted the activity on Twitch with excellent results, praising the qualities of the game, the technical foundation and the console on which it runs, showing all available versions(PS4 / PS5).
The activity was accompanied by a post and 5 stories on Instagram, in which in addition to teasing the activity, Andrea told about a new special project dedicated to Aloy (the protagonist): the momentary installation of a statue of her in the heart of Florence.
IMPRESSIONS
250.000
