A new revolution in drinking. Designed in Germany on a strictly scientific basis, the air up system stimulates the brain and satisfies the taste, all while keeping your health in mind. A wide variety of flavors for your water, starting with just the aroma.
The goal of this activity was to increase brand awareness of air up by emphasizing the strengths of their product.
For this activity we chose, after careful selection, GrenBaud, Marza, Fazz, Gskianto, Jody Cecchetto and David Rubino. Due to their strong communities, we designed a promotional campaign carried out on Twitch, managing the entire creative and technical part of the project, providing in the creators’ streams custom commands and banners.
The campaign generated high numbers with an average of 12k concurrent viewers and 16k peaks on Twitch.