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For the promotion of Thor Love & Thunder, we selected the best cosplayers to dress up as Thor and Mighty Thor and organized a tour to Italian theaters in the Giometti Cinema and The Space Cinema circuit.
Starting in Rome in the presence of actress Natalie Portman, moving on to Rimini, Ancona, Pesaro and finally returning to Rome for the last leg, each location featured influencers and talent invited for the occasion.
With the support of Old West, White Bakery and Pasta Garofalo, social and live content was created throughout the tour.