Snake Eyes – G.I. Joe Origins: Movie Promotion
In the run-up to the release of the new Snake eyes target film, the request was to maximize reach and engagement for the film’s release while maintaining a focus on the Fantasy world.
All this at a very sensitive time in the recovery of the cinema industry following the Covid pandemic.
We identified the best influencers whose community might be interested in the fantasy world, with possible touch points on the film world.
Thanks to our team, we created a series of high-impact TikTok/Instagram content, then replicated the activity in attendance at the film premiere.
IMPRESSIONS
600.000
Frozen 2 – The Secret of Arendelle: Movie Promotion
For the promotion of the film, together with Le Principesse Disney we selected Nicole Sch iralli and Gaia Schiralli, two cosplayers who attended screenings of the film during the first week of its release in different locations in Italy.
With the support of Arcadia Cinema, Bad Taste, Giometti Cinema, Stroili, Le Befane Rimini and The Space Cinema, the sisters of Arendelle made the experience magical for young and old alike. In addition, at the Milan, Rimini and Rome stops they were greeted by local influencers and cosplayers.
