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Terminal List is an American TV series created by David DiGilio (Traveler) based on Jack Carr’s bestseller of the same name. In the action thriller, the star of Guardians of the Galaxy e Jurassic World Chris Pratt plays James Reece, the main character. After his Navy SEAL team is ambushed during a high-risk covert operation, Reece returns home to his family with fuzzy memories of the event and doubts about his responsibilities. However, as new evidence emerges, he discovers that dark forces are working against him, endangering not only his life but also the lives of those he loves.
THE PROJECT.
Target
The goal of this activity was to publicize the release of the latest Prime Video series: Terminal List.
Strategy
For this activity we had the support of 9 aNc talents such as: Andreadel1988, David Rubino, GrenBaud, LuceLuna, Manuuxo, Martina Dell’Anna, Myriam Sava, Pietro Storti, and Valentina Clerici.
Our Talents, participated in the preview of the series in Milan, carrying out on-site activities and documenting everything through photos and stories on Instagram. The main focus of the activity then shifted to Twitch, where our talents first played an interactive trailer onterminallistexperience.com created by Prime Video and then watched the first episode of the series via the Watch Party feature.
The whole activity was accompanied by a TikTok and 2 sets of Instagram stories.
RESULTS
The activity was well received on all platforms on which it took place, exceeding a total of 1.2 Million impressions, with an average of 1,200 CCV on Twitch (made Exception for GrenBaud with 5,000 CCV) and well beyond the client’s expectations.
