DI4RI: New Series Launch

We promoted the release of Di4ri, the new series released exclusively on Netflix

We decided to promote the activity on the TikTok of Lele Giaccari, our Creator best suited for the job, posting Reels on the platform, following the format launched by Netflix with the#DI4RI #OutTheEmotions, a format in which creators, to the beat of a particular song, had to confess their emotions for specific topics and situations.

The whole activity was supported by 2 sets of stories on Instagram.