It is the first Italian TV series by Netflix aimed at a pre-teen audience, that is, pre-teens: we are talking about Di4ri, a new production by the streaming giant that uses a production company such as the Stand By Me, now specializing in children’s serial content. Are you ready to go and meet the II D of Marina Piccola?
The goal was to promote the release of the new series, Di4ri, being released exclusively on their video playback platform.
We decided to promote the activity on the TikTok of Lele Giaccari, our talent best suited for the job, by posting Reels on the platform, following the format launched by Netflix with the#DI4RI #OutTheEmotions, a format in which talent, to the beat of a particular song, had to confess their emotions for specific topics and situations.
The whole activity was supported by 2 sets of stories on Instagram.
The data collected at the end of the activity, evince how effective the posted advertising was, exceeding a total of 300 Thousand impressions on all social platforms.