Breakthrough, Amazon Music’s program that supports emerging artists globally expands to Italy and France, Amazon Music today announced the extension in Italy and France of Breakthrough, the global program for the growth of emerging artists aimed at supporting them at the most crucial time in their careers.
The goal was to promote the Amazon Breakthrough project on Twitch in a simple but effective way, bringing audience to the project.
We chose our top talent considering the type of project, the choice fell on Simone GrenBaud Buratti; We assisted Amazon Music in creating mini-interviews, placed at the end of the performance of the various musicians on stage, providing some additional detail about themselves, their music, and their ambitions. The campaign was also supported by a set of stories on Instagram.
The results met Amazon Music‘s expectations, recording excellent overall numbers at the end of the business.
Below are the results by social:
- The live broadcast on Twitch averaged2,000 average simultaneous viewers
- Stories on Instagram have surpassed 500 thousand impressions