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Category
Client
Universal
Project
Tananai: New single “Pasta” released
aNc Talents
Alberto Cotta Ramusino, aka Tananai, was born in Milan on May 8, 1995. As a child, as he confessed in an interview, he was overweight and his classmates teased him so much that he skipped school for a few months to keep out of sight. He began his career as a producer and composer, and then also devoted himself to songwriting. Active in music since 2017, Tananai, has several producer projects under his belt, the release of at least 6 singles and an EP. In 2021 he took part in Sanremo Giovani 2021 selections, making it all the way to the final on December 15.
THE PROJECT.
Target
The goal of this activity was to anticipate the release of Tananai ‘s latest single “Pasta” through a dedicated campaign on TikTok along with some strategic talents in a mix of comedy and lifestyle.
Strategy
We proposed 3 of our most influential Talents on TikTok such as: Martina Dell’Anna, Pietro Storti and Myriam Sava to carry out the activity. We came up with all the creative together with the talents independently, keeping maximizing the result in a sensitive platform like Tik Tok as a fixed goal.
RESULTS
The activity was well received on TikTok, exceeding 1 million impressions. Fun Fact: Pietro Storti’s TikTok was also shared on Instagram by Tananai himself, who especially liked the script of the video!