Block 181: Launching new series

We selected Gaia Clerici as the creator for this activity, carrying out the promotion through her Instagram and TikTok platforms.

For the Instagram part, we came up with stories in which, in the event organized by NOW TV “The Event You Don’t Expect,” Gaia would have to change from a typical Milanese event outfit to one focused on streetwear.

For the TikTok part, we sent Gaia to the Navigli, where an episode of the series was filmed, to list various activities that could be done there, leaving one of them unanswered and deferring its discovery to the series on NOW TV.