Milan. The suburban area of Block 181 is controlled by the Bloc boys, led by boss Nicola Rizzo; however, the arrival of the Misa pandilleros upsets the balance and leads to a clash for supremacy in the territory in an escalating rivalry. Within this rivalry, however, a love arises that unites the factions: that between Bea, the sister of the Misa boss, Ludo, one of the couriers serving the cocaine lord Lorenzo, and Mahdi, Rizzo’s nephew. The three, through this relationship, carve out their place in the neighborhood criminal system. The plot revolves around the sacrifice of Pulga, the flea Linus, whom Victor executes to curry the sympathies of Misa until he is discovered and the tune changes. The blame is initially placed on Rizzo & c. But then everything is called into question.
The main objective was to promote the release of Block 181 on behalf of NOW TV on their on-demand streaming platform.
We selected Gaia Clerici as the talent for this activity, carrying out the promotion through her Instagram and TikTok platforms.
For the Instagram part, we came up with stories in which, in the event organized by NOW TV “The Event You Don’t Expect,” Gaia would have to change from a typical Milanese event outfit to one focused on streetwear.
For the TikTok part, we sent Gaia to the Navigli, where an episode of the series was filmed, to list various activities that could be done there, leaving one of them unanswered and deferring its discovery to the series on NOW TV.
We had excellent feedback on social media: the data we collected on the various platforms exceeded 1.5 Million Impressions, leaving NOW TV satisfied with the work done.