Riot Games: The event dedicated to Arcane and WildRift at Lucca Comics
Together with the entire aNc Cospro department, we organized the children’s presence at Lucca Comics and all related activities. The creators were present throughout the activity at the dedicated Riot booth, promoting their presence through Instagram and challenging the audience in attendance.
Prime Gaming: Exclusive drops on FIFA and League of Legends
We chose 2 of our top creators to represent FIFA and League of Legends, Grenbaud and Brizz94 respectively. After careful panic activity on Instagram stories the core of the activity was moved to Twitch, where talents explained the key points of the activity and invited their viewers to unlock their exclusive content.
IMPRESSIONS
300.000
Kellogg’s Choco Krave: The synergy between the world of food and gaming
Kellogg’s made an interactive Instagram AR filter game, with which it was possible through stories to start a mini-game. Through twitch the key points of the product were presented in detail, while through instagram Jody invited his audience to challenge him and to participate in the organized contest.
IMPRESSIONS
300.000
Western Digital: WD_Black
Western Digital chose Brizz to represent as Brand Ambassador the WD_black series , a brand entirely dedicated to the world of gamers. Thanks to his many years of experience in the gaming & esport world (most titled player in italy on the League of legends title) Brizz turns out to be the perfect creator for this role.
For the main format, promoted on Twitch, we designed a tournament format related to plays on League of Legends, inviting the community to share their best clips. On the side of this activity, educational content on Twitch & Instagram helped the community better understand the potential of the products and their impact during gaming sessions.
LevlUp: The drink dedicated to Gamers
The need for LevlUp, after great success in Germany, was to establish itself in the Italian market through vertical gamers on the Twitch world.
We identified the best influencers who could represent Levlup’s brand, taking into account the target personas. We then researched and optimized deliverables and content production over time in order to maximize the conversion rate on e-commerce . The Brand also participated in supporting events organized by our creators, such as the Gskianto marathon.
MAC Glow E-Team
We organized together with MAC a promotional campaign, in which, after carefully selecting our most suitable Creator for the job, we promoted a multi-platform activity , achieved on our Gaia Clerici‘s main social media such as: Instagram, Twitch and TikTok. The team of 4 creators, the MAC Glow E-team, collaborated throughout the promotion on content production.
IMPRESSIONS
3.000.000
Dune: Denis Villeneuve’s ambitious colossal.
We identified the best influencers whose community might be interested in the Dune saga, producing 2 40-minute Talk shows on Gaia Clerici and Grenbaud’s Twitch channels. On the sidelines of this activity were dedicated content on IG at the film premiere, as well as the presence of 5 of our creators.
PCHunter: Technology & Innovation
With a view to business expansion, aNc sought the best technical partner in Italy with expertise in innovative areas such as influencer marketing and esport. We identified this figure in PCHunter, working on multiple events and activations with our talent and beyond.
The Brand has been displayed on all of our creators’ social channels and included as a partner in all aNc Media events.
Gaming Chair aNc Network by Quersus
Along with Quersus, a leading company in the industry, we oversaw the design and production of the new gaming chair aNc Network and sent it to our top influencers who, in addition to using it daily in their Twitch live streams, created content on Instagram and Youtube with a focus toward the landing page dedicated on the Quersus website.
Trust Gaming: GTX line relaunch
At the Amazon Gamers digital event, we worked with Trust to bring select products from the GXT line to the attention of Italian gamers. The GXT line is aimed at a wide audience that includes both competitive gamers and especially users who want to start improving their gaming setup.
Given as the main strength of the Trust Gaming line is the value for money of the products, the purpose of the activations was to highlight, also thanks to professional players, that the proposed models were a perfect starting point for the vast majority of gamers.
We selected four ideal products to sponsor on different social networks by proposing unique and targeted activations. For the duration of 3 months , we built a dedicated editorial calendar spanning the most efficient social networks for this type of marketing campaign, namely Facebook, Twitch, Instagram, Twitter, and YouTube.
We engaged both professional players and influencers to maximize the message and achieve the set goals. On the esports portal we have dedicated two special articles to two of the products chosen to exploit the catchment area in the most efficient way possible.
