Dune: Denis Villeneuve’s ambitious colossal.
We identified the best influencers whose community might be interested in the Dune saga, producing 2 40-minute Talk shows on Gaia Clerici and Grenbaud’s Twitch channels. On the sidelines of this activity were dedicated content on IG at the film premiere, as well as the presence of 5 of our creators.
PCHunter: Technology & Innovation
With a view to business expansion, aNc sought the best technical partner in Italy with expertise in innovative areas such as influencer marketing and esport. We identified this figure in PCHunter, working on multiple events and activations with our talent and beyond.
The Brand has been displayed on all of our creators’ social channels and included as a partner in all aNc Media events.
Gaming Chair aNc Network by Quersus
Along with Quersus, a leading company in the industry, we oversaw the design and production of the new gaming chair aNc Network and sent it to our top influencers who, in addition to using it daily in their Twitch live streams, created content on Instagram and Youtube with a focus toward the landing page dedicated on the Quersus website.
Trust Gaming: GTX line relaunch
At the Amazon Gamers digital event, we worked with Trust to bring select products from the GXT line to the attention of Italian gamers. The GXT line is aimed at a wide audience that includes both competitive gamers and especially users who want to start improving their gaming setup.
Given as the main strength of the Trust Gaming line is the value for money of the products, the purpose of the activations was to highlight, also thanks to professional players, that the proposed models were a perfect starting point for the vast majority of gamers.
We selected four ideal products to sponsor on different social networks by proposing unique and targeted activations. For the duration of 3 months , we built a dedicated editorial calendar spanning the most efficient social networks for this type of marketing campaign, namely Facebook, Twitch, Instagram, Twitter, and YouTube.
We engaged both professional players and influencers to maximize the message and achieve the set goals. On the esports portal we have dedicated two special articles to two of the products chosen to exploit the catchment area in the most efficient way possible.
Dolly Noire: Influencer marketing in the apparel industry.
Through our creators, the goal has been to promote a historic clothing brand such as Dolly Noire with a strong street feel and an innovative vision to markets such as Twitch and influencer marketing.
The Brand has been featured in events and formats produced by aNc, aNc creators have been guests several times on the Twitch channel
Dolly Noire
and dedicated shootings and content have been organized for Instagram.
Asus and Nvidia: RTX & DLSS
Our influencers have been trained in detail on the technologies behind Nvidia’s 3x series, so that the content can be fluidly displayed on Twitch. Shmeky and Vanessa Mirin were chosen for this campaign as their main games are Fortnite and Call Of Duty: Warzone, titles that support and take full advantage of RTX and DLSS technologies. Additional stories were posted on Instagram, showing the key features of the product.
Verona Calcio: Team Esport
“Traditional” sports club teams to expand their fan base are moving to the esport scene to better engage the younger generation. The target audience is ideal for the teams because of the typical age group of video gamers is 13-35 years old, which are very difficult to reach through traditional media.
aNc Outplayed was responsible for managing the Esport section in collaboration with part of the official Hellas Verona FC staff.
We chose 3 professional players who could represent Hellas Verona Esports throughout the competitive season, one for the Fifa 2021 and two for Efootball Pro 2021. We studied a specifically tailored editorial calendar with contents for Hellas Verona’s official website as well as their social media. aNc Outplayed took care of the creation of all contents both creatively and technically.
GrenBaud Show
In a landscape where Grenbaud, who has been present for only a few months within the platform, reaches the top spot as the platform’s top streamer the need is to organize a real entertainment show and to establish itself even more prominently on the platform.
Having found the best location in theApollo in Milan, written from 0 the script and prepared the venue to a twitch stream, we identified the best figures who could give value to the show. The evening was attended by Grenbaud, Stefy Evita, Denalmond, Shade, Nicholas Goldoni, Lady Giorgia, Jennifer Roncato, MatteoHS, IlGabbrone and many other artists from the world of entertainment and beyond.
IMPRESSIONS
534.000
Swatch: Space Collection
For the launch of Swatch’s new Space Collection, creators promoted the collection on Instagram and Twitch, the strategy was mainly divided into 4 phases:
– Awareness and promotion of the collection
– Promotion of the mini-game (Instagram story filter)
– Promotion of the dedicated in-store event
– Pushing product sales
The Suicide Squad: Movie Promotion
Ahead of the release of the new Suicide Squad film, the call has been to maximize reach and engagement for the film’s release.
All this at a very sensitive time in the recovery of the cinema industry following the Covid pandemic.
As with Snake eyes, we identified the best influencers whose community might be interested in the DC universe (fantasy) with film-related touch points. Thanks to our cosplay department, we created a series of high-impact tiktok/instagram content, as well as costumes dedicated to the film premiere.
IMPRESSIONS
500.000
