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RisiKo! Antartide is the first edition of RisiKo!, the most popular strategy game in Italy, which includes two games in one! In this version, the board is printed front and back to provide two different game experiences. 1 Two-player mode: on one side the board depicts Antarctica divided into 13 territories. A real head-to-head contest for the conquest of Antarctica!
THE PROJECT.
Target
The objective of the activity was to promote the launch of the new two-player expansion of RisiKo: Antarctica.
Strategy
We chose mainly for this activity GrenBaud, accompanied by the presence of Jody Cecchetto. We introduced the GrenBaud community to the game by showing its unboxing on Twitch accompanied by a good dose of gameplay with its chat.
In addition, the whole activity was accompanied by the presence of a TikTok and a reel on Instagram.
RESULTS
Our results have fully satisfied the client. Below are all the data collected at the end of the activity:
- On Twitch, an average of 5000 simultaneous viewers, reaching a peak of 6500
- On Instagram surpassed 300 Thousand impressions
- On TikTok surpassed 160 Thousand views.
