Renault R5 Anniversary
The event was held in France at a special location enabled to stream on Twitch where we sent GrenBaud as a representative of the Italian team. The entire campaign was accompanied by a set of supporting Instagram stories.
IMPRESSIONS
350.000
Waterdrop: Drink water with more taste
For this activity we chose as creators: Martina Dell’Anna, Kertus and ManuuXO. Because of their strong communities on Twitch, we designed a campaign that would actively incentivize users to try the product. The entire campaign was accompanied by a set of stories on Instagram.
IMPRESSIONS
650.000
Crunchyroll: Premium and Italian Dubbing
For this activity we made a careful selection of creators, choosing those with a strong community and predisposed toward the world of Anime, making the choice fall on: Blur, LuceLuna, Jody Cecchetto and Leon Chiro.
Therefore, considering the need for a multi-platform campaign, we designed all the creative together with the boys. The focus was on clarity of message and viralization of content. We also independently managed the technical part of the project on Twitch, providing custom commands and timers in the streams of the respective creators.
The whole activity was accompanied by 1 set of 6 stories per creator on Instagram.
IMPRESSIONS
1.500.000
Vinted: Sell what you don’t use
Being the client’s first approach into the world of Twitch, attention to KPIs was our primary focus. Therefore, the creator selection and format design phases were crucial. For this activity we chose Martina Dell’Anna, who recently landed on the platform but has incredible results.
The format was designed to maximize conversions, and saw Martina place 10 products signed by her on her Vinted account, which at the end of the live show were made public and purchased by the fastest users.
The entire campaign was supported by two sets of Instagram stories , one pre-live and one post-live.
IMPRESSIONS
250.000
Tananai: New single “Pasta” released
We proposed 3 of our most influential creators on TikTok such as: Martina Dell’Anna, Pietro Storti and Myriam Sava to carry out the activity. We came up with all the creative together with the talents independently, keeping maximizing the result in a sensitive platform like Tik Tok as a fixed goal.
IMPRESSIONS
1.150.000
air up: The new taste of water
For this activity we chose, after careful selection, GrenBaud, Marza, Fazz, Gskianto, Jody Cecchetto and David Rubino. Due to their strong communities, we designed a promotional campaign carried out on Twitch, managing the entire creative and technical part of the project, providing in the creators’ streams custom commands and banners.
IMPRESSIONS
400.000
Thor Love & Thunder: Promotion of the movie
For the promotion of Thor Love & Thunder, we selected the best cosplayers to dress up as Thor and Mighty Thor and organized a tour to Italian theaters in the Giometti Cinema and The Space Cinema circuit.
Starting in Rome in the presence of actress Natalie Portman, moving on to Rimini, Ancona, Pesaro and finally returning to Rome for the last leg, each location featured influencers and talent invited for the occasion.
With the support of Old West, White Bakery and Pasta Garofalo, social and live content was created throughout the tour.
The Terminal List: New Series Launch
For this activity we had the support of 9 aNc creators such as: Andreadel1988, David Rubino, GrenBaud, LuceLuna, Manuuxo, Martina Dell’Anna, Myriam Sava, Pietro Storti, and Valentina Clerici.
Our creators, participated in the preview of the series in Milan, carrying out on-site activities and documenting everything through photos and stories on Instagram. The main focus of the activity then shifted to Twitch, where our creators first played an interactive trailer on terminallistexperience.com created by Prime Video and then watched the first episode of the series via the Watch Party feature. The whole activity was accompanied by a TikTok and 2 sets of Instagram stories.
IMPRESSIONS
1.300.000
Fedez, Tananai, Mara Sattei: Release new single “LA DOLCE VITA”
We proposed Gaia Clerici, one of our most influential Creators on TikTok to carry out the activity; we designed together with the creator all the creatives independently, keeping as a fixed goal the maximization of the result in a delicate platform like TikTok.
IMPRESSIONS
1.750.000
The Boys 3: New season launch
We followed the entire technical side of the project in Italy, collaborating together with the guys from Amazon in managing the straming of a huge escape room themed The Boys located London, where the creators carried out the sponsored activity.
Amazon Prime Video’s Twitch and Youtube channels were involved for this work, supported by 2 sets of Instagram stories from our guys, namely GrenBaud and Lele Giaccari.
IMPRESSIONS
2.000.000
