Black Panther – Wakanda Forever: Movie Promotion
We participated in the promotion of Wakanda Forever, spread over several dates, and with professional cosplayers and artisans.
Mira in Cosplay , Kalipsø and Gianni Superhero brought Wakanda into the real world; while USI Cosplay & Props made the masks, Mira in Cosplay personally created Shuri’s costume for the occasion.
We thank The Space Cinema, Collini Rooms, Hasbro Fan, Lucca Comics and Games, Bad Taste, Arcadia Cinema for support.
Genshin Impact: Release 3.2
For this activity, we chose talents with close-knit gaming communities and those akin to the world of cosplay. We wanted viewers to interact directly with the creators, generating word of mouth among the community for the future release of the Italian version. We have chosen to operate on major social platforms such as: Youtube, Twitch, Instagram and TikTok, assisting talents in creating content for analysis and anticipation of upcoming news.
The entire campaign was supported not only by targeted posts on Instagram, but also by sets of stories from the creators.
IMPRESSIONS
5.600.000
Mario+Rabbids – Sparks of Hope: Game Promotion
For the promotion of Mario+Rabbids: Sparks Of Hope, in collaboration with Lucca Comics and Games for Ubisoft Italy, we chose cosplayers Asia Carfi and Arianna Petricca who, as Mario & Luigi, animated the press conference, exhibition opening and live drawing sessions, in the presence of the public and developers such as art director Mauro Perini.
Everyone was able to take home a dynamic and colorful memento of the event.
Dampyr: Movie Launch
We attended the event that inaugurated the birth of the Sergio Bonelli Entertainment Cinematic Universe, in one of the most iconic cradles of Italian cosplay: Lucca Comics and Games.
Our chosen cosplayers attended the red carpet of Dampyr, the first film of Bonelli Cinematic Universe. Himorta was in charge of covering the stories, as well as wearing the cosplay of one of the main characters. The cosplayers interacted with the audience in attendance, taking photos and making their introduction to the newly created cinematic universe.
Dragonero – The Paladins: Launch of the animated series
For Sergio Bonelli Editore, we took part in the promotion of the Dragonero saga on the occasion of the release of the RaiKids animated series “Dragonero: The Paladins.”
The chosen cosplayers attended the red carpet preview of “Dragonero: the Paladins” filmed by Rai Gulp cameras during Lucca Comics and Games, also joined Bonelli influencers during the promotion of the original comic book.
Finally, we worked on the kickstarter promotion of the video game dedicated to the adventures of Ian and his companions.
Wednesday: Launch of the series
For the Premiere at Lucca Comics and Games 2022 of the first installment of the Netflix series, Wednesday, in the presence of director Tim Burton, we selected the two cosplayers, Sofia and Margherita Alfonsetti who, in addition to leading the parade, represented Wednesday during the event.
Renault R5 Anniversary
The event was held in France at a special location enabled to stream on Twitch where we sent GrenBaud as a representative of the Italian team. The entire campaign was accompanied by a set of supporting Instagram stories.
IMPRESSIONS
350.000
Waterdrop: Drink water with more taste
For this activity we chose as creators: Martina Dell’Anna, Kertus and ManuuXO. Because of their strong communities on Twitch, we designed a campaign that would actively incentivize users to try the product. The entire campaign was accompanied by a set of stories on Instagram.
IMPRESSIONS
650.000
Crunchyroll: Premium and Italian Dubbing
For this activity we made a careful selection of creators, choosing those with a strong community and predisposed toward the world of Anime, making the choice fall on: Blur, LuceLuna, Jody Cecchetto and Leon Chiro.
Therefore, considering the need for a multi-platform campaign, we designed all the creative together with the boys. The focus was on clarity of message and viralization of content. We also independently managed the technical part of the project on Twitch, providing custom commands and timers in the streams of the respective creators.
The whole activity was accompanied by 1 set of 6 stories per creator on Instagram.
IMPRESSIONS
1.500.000
Vinted: Sell what you don’t use
Being the client’s first approach into the world of Twitch, attention to KPIs was our primary focus. Therefore, the creator selection and format design phases were crucial. For this activity we chose Martina Dell’Anna, who recently landed on the platform but has incredible results.
The format was designed to maximize conversions, and saw Martina place 10 products signed by her on her Vinted account, which at the end of the live show were made public and purchased by the fastest users.
The entire campaign was supported by two sets of Instagram stories , one pre-live and one post-live.
IMPRESSIONS
250.000
