World of Tanks: Community Tournament
Blur, Fazz, ManuuXO, and Marzaa, multi-gaming content creators, were chosen for this campaign and promoted the activity in a live broadcast on Twitch by all participating together in a tournament organized by them together with their communities. They praised the game’s qualities, emphasizing its complex gameplay, the variety and customization of tanks available to players, and the graphics. Anyone who registered through the link they provided during the event was offered a generous starter pack.
IMPRESSIONS
700.000
Avène: Skin Health
For this campaign we chose Martina dell’Anna, our best in-target creator with the activity, who had the opportunity to embark on a trip offered by Avène, during which he was able to enjoy a boat experience and visit their workshops, where he was able to observe the processes of product creation up close, as well as experience them for himself.
The campaign took place on Instagram and TikTok, where Martina has a strong community and an excellent engagement rate.
IMPRESSIONS
450.000
Antman & The Wasp – Quantumania: Movie Launch
On the occasion of the release of the new Antman and The Wasp – Quantumania, we animated the Uci Social Party organized by WEPROMO on behalf of Uci Cinemas.
Thanks to Wasama Creative Factory’s fantastic installations, influencers attending the party, as well as the audience, were able to take home a lasting memory of the day, take photos and interact with characters from the film brought to life by cosplayers specially selected to fill the roles.
Magic The Gathering – Phyrexia: All Will be One
On the occasion of the release of the new expansion Phyrexia: All Will be One, we selected with Laboratorio Comunicazione a professional cosplayer, Trity, and an excellent cosmaker, Jenny Desu, for the launch event atExcalibur Games in Milan. Jenny made the iconic cosplay of Elesh Norn, worn by Trity during the event between players and photographers.
Hogwarts Legacy: Game Release
At the new GameStop on Via Torino in Milan, we managed the social coverage of the event, selecting talent related to the cosplay universe and verticals on the Wizarding World of Hogwarts. With themed outfits, they participated in activities organized by Video Games Party.
We thank Studio WOOW and EPICOS Cosplay for their collaboration.
Italians Do Hits Better: Sanremo 2023
Together with the presenters, we created formats and devised a lineup that would bring a constant influx of people live for 5 consecutive days, performing quizzes, tier lists, and interviewing special guests on the various evenings on Amazon Music Italia’s Twitch channel.
IMPRESSIONS
400.000
Genshin Impact: Launch of the Italian version
The creative formats were designed with the goal of covering as many audience segments as possible, ranging from avid gamers to casual gamers, but not excluding people interested in travel, cooking, and sports.
Devising the formats, we recruited 72 of the best Italian influencers around, giving them as much creative freedom as possible in order to create natural and engaging content for their communities.
The campaign, which lasted over 1 month, also coincided with Milan Games Week where we created an area dedicated to Genshin Impact in our 760sqm booth, where fun and inspiring activities were held for the community.
The campaign was activated on all major social platforms in Italy: Youtube, Twitch, TikTok and Instagram.
IMPRESSIONS
22.000.000
Fortnite: End of chapter 3 event
Marza and Blur were chosen for their affinity for Fortnite, an explosive pair capable of entertaining and showcasing an iconic event. The activity was conducted entirely in-game where Epic set up an end-of-chapter event in preparation for the next one. The content was made live on Twitch and later made available on YouTube.
IMPRESSIONS
600.000
Amazon Music Gameplay
The idea was to organize a FIFA tournament with special guests and divided into several episodes together with our creators ManuuXO and Freneh, who were specially chosen because of their close-knit communities that are on target with the content.
Notable guests who participated include such profiles as Tony Effe, Dani Faiv, The Three, Regina Baresi, Boro Boro, Lisa Offside, Vegas Jones and Drefgold.
The ‘entire campaign was supported by a set of Instagram stories and raids on Amazon Music Italia ‘s Twitch channel to increase engagement.
IMPRESSIONS
1.000.000
Missing You: Launch of the videoclip
For the release of the video clip of the single Manchi Tu by artist Elena Faggi and in collaboration with Le Principesse Disney, a video clip was designed with “everyday princesses” as the protagonists.
In addition to selecting the performers, we also took care of the locations and social promotion. The Rabbit Hole Cafe proved to be the perfect backdrop for the theme and mood of the video.
