Genshin Impact: Launch of the Italian version
The creative formats were designed with the goal of covering as many audience segments as possible, ranging from avid gamers to casual gamers, but not excluding people interested in travel, cooking, and sports.
Devising the formats, we recruited 72 of the best Italian influencers around, giving them as much creative freedom as possible in order to create natural and engaging content for their communities.
The campaign, which lasted over 1 month, also coincided with Milan Games Week where we created an area dedicated to Genshin Impact in our 760sqm booth, where fun and inspiring activities were held for the community.
The campaign was activated on all major social platforms in Italy: Youtube, Twitch, TikTok and Instagram.
IMPRESSIONS
22.000.000
Fortnite: End of chapter 3 event
Marza and Blur were chosen for their affinity for Fortnite, an explosive pair capable of entertaining and showcasing an iconic event. The activity was conducted entirely in-game where Epic set up an end-of-chapter event in preparation for the next one. The content was made live on Twitch and later made available on YouTube.
IMPRESSIONS
600.000
Amazon Music Gameplay
The idea was to organize a FIFA tournament with special guests and divided into several episodes together with our creators ManuuXO and Freneh, who were specially chosen because of their close-knit communities that are on target with the content.
Notable guests who participated include such profiles as Tony Effe, Dani Faiv, The Three, Regina Baresi, Boro Boro, Lisa Offside, Vegas Jones and Drefgold.
The ‘entire campaign was supported by a set of Instagram stories and raids on Amazon Music Italia ‘s Twitch channel to increase engagement.
IMPRESSIONS
1.000.000
Missing You: Launch of the videoclip
For the release of the video clip of the single Manchi Tu by artist Elena Faggi and in collaboration with Le Principesse Disney, a video clip was designed with “everyday princesses” as the protagonists.
In addition to selecting the performers, we also took care of the locations and social promotion. The Rabbit Hole Cafe proved to be the perfect backdrop for the theme and mood of the video.
Black Panther – Wakanda Forever: Movie Promotion
We participated in the promotion of Wakanda Forever, spread over several dates, and with professional cosplayers and artisans.
Mira in Cosplay , Kalipsø and Gianni Superhero brought Wakanda into the real world; while USI Cosplay & Props made the masks, Mira in Cosplay personally created Shuri’s costume for the occasion.
We thank The Space Cinema, Collini Rooms, Hasbro Fan, Lucca Comics and Games, Bad Taste, Arcadia Cinema for support.
Genshin Impact: Release 3.2
For this activity, we chose talents with close-knit gaming communities and those akin to the world of cosplay. We wanted viewers to interact directly with the creators, generating word of mouth among the community for the future release of the Italian version. We have chosen to operate on major social platforms such as: Youtube, Twitch, Instagram and TikTok, assisting talents in creating content for analysis and anticipation of upcoming news.
The entire campaign was supported not only by targeted posts on Instagram, but also by sets of stories from the creators.
IMPRESSIONS
5.600.000
Mario+Rabbids – Sparks of Hope: Game Promotion
For the promotion of Mario+Rabbids: Sparks Of Hope, in collaboration with Lucca Comics and Games for Ubisoft Italy, we chose cosplayers Asia Carfi and Arianna Petricca who, as Mario & Luigi, animated the press conference, exhibition opening and live drawing sessions, in the presence of the public and developers such as art director Mauro Perini.
Everyone was able to take home a dynamic and colorful memento of the event.
Dampyr: Movie Launch
We attended the event that inaugurated the birth of the Sergio Bonelli Entertainment Cinematic Universe, in one of the most iconic cradles of Italian cosplay: Lucca Comics and Games.
Our chosen cosplayers attended the red carpet of Dampyr, the first film of Bonelli Cinematic Universe. Himorta was in charge of covering the stories, as well as wearing the cosplay of one of the main characters. The cosplayers interacted with the audience in attendance, taking photos and making their introduction to the newly created cinematic universe.
Dragonero – The Paladins: Launch of the animated series
For Sergio Bonelli Editore, we took part in the promotion of the Dragonero saga on the occasion of the release of the RaiKids animated series “Dragonero: The Paladins.”
The chosen cosplayers attended the red carpet preview of “Dragonero: the Paladins” filmed by Rai Gulp cameras during Lucca Comics and Games, also joined Bonelli influencers during the promotion of the original comic book.
Finally, we worked on the kickstarter promotion of the video game dedicated to the adventures of Ian and his companions.
Wednesday: Launch of the series
For the Premiere at Lucca Comics and Games 2022 of the first installment of the Netflix series, Wednesday, in the presence of director Tim Burton, we selected the two cosplayers, Sofia and Margherita Alfonsetti who, in addition to leading the parade, represented Wednesday during the event.
