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Category
Client
Sony
Project
Fedez, Tananai, Mara Sattei: Release new single “LA DOLCE VITA”
aNc Talents
The song, which already announces itself as one of the potential summer catchphrases, is a colorful cocktail, in which twist sounds that harken back to the big hits and carefree attitude of the Italian 60s are mixed with ironic and fresh writing, between contemporary and vintage suggestions.
La Dolce Vita, produced by d. whale, is a joyous declaration of love, to the cry, “Life without love you tell me what life is,” the inevitable concessions to rhetorical romanticism are, however, replaced by an ironic charge that distinguishes the writing of many of Fedez‘s songs.
Alongside Fedez are Tananai, a young singer-songwriter already featured on the latest album Disuman who made his name at the last Sanremo festival with “Occasional Sex,” and Mara Sattei, one of the most interesting and multifaceted singer-songwriters on the Italian music scene.
THE PROJECT.
Target
The goal of this activity was to promote the release of Fedez, Tananai and Mara Sattei ‘s latest single “La Dolce Vita” through a dedicated campaign on TikTok together with Gaia Clerici, in a mix of comedy and beauty.
Strategy
We proposed Gaia Clerici, one of our most influential talents on TikTok to carry out the activity; we conceived together with the talent all the creativity independently, keeping as a fixed goal the maximization of the result in a delicate platform like TikTok.
RESULTS
The activity was well received on TikTok, exceeding 1.7 million impressions per single video.