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Category
Client
Amazon Prime Video
Project
The Boys 3: New season launch
aNc Talents
The Boys
is a television series US created by Eric Kripke for Amazon, based on thecomic book of the same name created by Garth Ennis and Darick Robertson. Nowadays, superheroes live in the spotlight and are managed like movie stars by the very powerful multinational corporation Vought American, whose primary purpose is to mask the vices of its affiliates in order to portray them as the champions the world needs so as to make the most profit by including them, in addition to real rescue missions, in any marketing operation that can make billions of dollars.
THE PROJECT.
Target
The goal was to promote the release of the third season of the series, through a joint work of various creators, to incentivize and direct communities in watching the series.
Strategy
We oversaw the entire technical side of the project in Italy, collaborating together with the guys from Amazon in managing the straming of a huge The Boys-themed escape room located London, where the talents performed the sponsored activity.
Amazon Prime Video’s Twitch and Youtube channels were involved for this work, supported by 2 sets of Instagram stories from our guys, namely GrenBaud and Lele Giaccari.
RESULTS
The results met Prime Video‘s expectations, recording excellent overall numbers at the end of the business.
Below are the results by social:
- Twitch live streams averaged 3000 average simultaneousviewers
- Stories on Instagram reached a total of 1 million impressions