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The QUERSUS brand was created to cater to the specific needs of gamers, from beginners to professional esport pros. We experienced these needs first-hand and therefore presented this new generation of chairs with a number of innovative features. Dedicated to creative and success-oriented users who wish to increase their effectiveness in bothwork and play environments.
THE PROJECT.
Target
The need for a start-up such as aNc Media was to work on brand awareness, both in the eyes of the talents and in the eyes of the community; aNc identified Quersus as the best partner to create a fully customized gaming chair dedicated to aNc Network creators.
Strategy
Along with Quersus, an industry leader, wecurated the design and production of the new aNc Network gaming chair and sent it out to our top influencers who, in addition to using it daily in their Twitch live shows, created content on Instagram and Youtube with a focus on the
landing page
dedicated on the Quersus website.
RESULTS
Creator fans had immediate feedback ofthe very high quality of the aNc Network by Quersus gaming chair, plus the unique quality and design of the product was appreciated by all our creators.