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Trust is a European manufacturer of computer peripherals and accessories. The company is based in Dordrecht, in the Netherlands, and operates globally with four product brands: Trust, Trust Urban, Trust Smart Home e Trust Gaming. The company offers differentiated and specialized products adapting to different consumer needs in different contexts such as home, entertainment, mobility and work.
THE PROJECT.
Target
At the Amazon Gamers digital event, we worked with Trust to bring select products from the GXT line to the attention of Italian gamers. The GXT line is aimed at a wide audience that includes both competitive gamers and especially users who want to start improving their gaming setup.
Given as the main strength of the Trust Gaming line is the value for money of the products, the purpose of the activations was to highlight, also thanks to professional players, that the proposed models were a perfect starting point for the vast majority of gamers.
Strategy
We selected four ideal products to sponsor on different social networks by proposing unique and targeted activations. For the duration of 3 months , we built a dedicated editorial calendar spanning the most efficient social networks for this type of marketing campaign, namely Facebook, Twitch, Instagram, Twitter, and YouTube.
We engaged both professional players and influencers to maximize the message and achieve the set goals. On the esports portal we have dedicated two special articles to two of the products chosen to exploit the catchment area in the most efficient way possible.
RESULTS
The campaign is currently underway, however we have already obtained the first positive feedback from the customer and community, transforming the “low cost low quality gear” perception of the Brand into a very high quality/price perspective.