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The project
Objective: On the occasion of the Amazon Gam ers digital event we worked with Trust to bring to the attention of Italian gamers some selected products of the GXT line. The GXT line is aimed at a wide audience that includes both competitive gamers and especially users who want to start improving their gaming setup.
Given as the main strength of the Trust Gaming line is the value for money of the products, the purpose of the activations was to highlight, also thanks to professional players, that the proposed models were a perfect starting point for the vast majority of gamers.
Strategy: We selected four ideal products to sponsor on different social networks, proposing unique and targeted activations. For the duration of 3 months we built a dedicated editorial calendar that spanned the most efficient social networks for this type of marketing campaign, namely Facebook, Twitch, Instagram, Twitter, YouTube.
We engaged both professional players and influencers to maximize the message and achieve the set goals. On the esports portal we have dedicated two special articles to two of the products chosen to exploit the catchment area in the most efficient way possible.
Results
This campaign is still ongoing, however we are receiving positive feedback from Trust and the online community, perception of the brand is shifting from “low cost low quality gear” to “low cost high value gear”
