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Western Digital has long been at the forefront of revolutionary innovations. From the invention of the first hard drive to recent advances in 3D NAND, their journey of innovation continues to inspire those who dare to think big about the possibilities of data storage.
WD_ Black is a brand completion dedicated to the world of gamers, both desktop and mobile, with a very strong focus toward optimizing performance during gaming sessions.
THE PROJECT.
Target
Western Digital chose Brizz to represent as Brand Ambassador the WD_black series , a brand entirely dedicated to the world of gamers. Thanks to his many years of experience in gaming & esports (most titled player in italy on the League of legends title) Brizz turns out to be the perfect talent for this role.
Strategy
For the main format, promoted on twitch, we designed a tournament format related to plays on league of legends, inviting the community to share their best clips. On the side of this activity educational content on twitch & instagram helped the community to better understand the potential of the products and their impact during gaming sessions.
RESULTS
The activity, which is still ongoing, has produced big results in terms of Brand awareness and conversion to the WD_black series, for which Brizz continues to be the Ambassador for the Italian territory.
