Western Digital has long been at the forefront of revolutionary innovations. From the invention of the first hard drive to recent advances in 3D NAND, their journey of innovation continues to inspire those who dare to think big about the possibilities of data storage.
WD_ Black is a brand dedicated to gamers, both desktop and mobile, with a strong focus on optimizing performance during gaming sessions.
Goal: Western Digital chose Brizz to become the Brand Ambassador for the WD_black series, a brand entirely dedicated to gamers. Thanks to his many years of experience in gaming and esports (he has the highest number of trophies of any Italian League of Legends player) Brizz is the perfect creator for this role.
Strategy: For the main format, which went live on Twitch, we designed a tournament format related to League of Legends big plays, inviting the community to share their best clips.. In addition to this activity, educational content on Twitch and Instagram helped the community to better understand the potential of the products and their impact during gaming sessions.
The activity, which is still ongoing, has produced great results in terms of brand awareness and conversion towards the WD_black series, of which Brizz continues to be the Ambassador in Italy.