The activity promoted by Riot and organized by Labcom consists in a challenge (friendly) between cosplayers who will impersonate the main characters of the imaginary of Wild Rift/ Arcane / League of Legends and will invite visitors to play Wild Rift with them in a dedicated area for all four days of the festival.
Objective: The main objective of the campaign is to convey as much traffic as possible to the dedicated riot stand at Lucca comics, where you can challenge cosplayers to Wild Rift. Cosplayers involved must be able to produce a top-notch costume and have a following on social media. A frame, several activities were required with riot sponsors related to the Wild Rift mobile game
Strategy: We organized together with the entire aNc Cosplay department the presence of the boys at Luca comics and all related activities. The boys were present for the duration of the activity (In cosplay) at the dedicated riot booth, promoting their presence through instagram stories/posts and challenging the audience present
Despite the restrictions due to the pandemic the turnout at the booth was very high and orderly, the content produced satisfied the customer 100%, so much so that they made several unplanned reposts on their social channels. The video produced by Ambra Pazzani was also used as an entry to the stand