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Category
Client
LevlUp
Project
LevlUp: The drink dedicated to Gamers
aNc Talents
With over 50 million drinks sold, LevlUp is the most popular Gaming Booster in Europe. Meanwhile, Germany’s best-known gaming influencers and successful pro players rely on LevlUp. Together we are a great community and share the same passion: gaming.
THE PROJECT.
Target
The need for LevlUp, after great success in Germany, was to establish itself in the Italian market through vertical gamers on the twitch world.
Strategy
We identified the best influencers who could represent Levlup’s brand, taking into account the target personas. We then researched and optimized deliverables and content production over time in order to maximize the conversion rate on e-commerce . The Brand also participated in supporting events organized by our creators, such as the Gskianto marathon.
RESULTS
We are still actively working with LevlUp today through our team of creators, who will soon be joined by 2 very well-known names. The activation in Italy was a success and Levlup is to date an established brand in the Italian market as well.