Thanks to Prime Gaming for a limited time all Amazon Prime members who have linked their account to Twitch (Unlocking Prime gaming) have the opportunity to claim special rewards on the most played titles on the market. The demand for the market is Italian has been on the titles FIFA and League of Legend.
The main goal of the campaign is to incentivize one’s twitch community to link their amazon prime to twitch, enable prime gaming and consequently unlock the ability to receive exclusive rewards.
We chose 2 of our best talents to represent FIFA and League of legends, Grenbaud and Brizz94 respectively. After careful panic activity on instagram stories the core of the activity was moved to twitch, where talents explained the key points of the activity and invited their viewers to unlock their exclusive content.
The extreme verticality of the strategy to the brief was an extreme success factor. The campaign reached a total of 150,000 unique views on Twitch, with a conversion rate on rewards redeemed from Prime gaming accounts of 75%. In support, stories on instagram generated a total of 123,000 views.