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Category
Client
Warner Bros
Project
Dune: Denis Villeneuve’s ambitious colossal.
Dune (Dune: Part One) is a 2021 film directed by Denis Villeneuve.
The film is the first part of the film adaptation of the novel of the same name written by Frank Herbert and first chapter of the Dune cycle. The film includes a cast ensemble including Timothée Chalamet, Rebecca Ferguson, Oscar Isaac, Josh Brolin, Stellan Skarsgård, Dave Bautista, Stephen McKinley Henderson, Zendaya, Chang Chen, Sharon Duncan-Brewster, Charlotte Rampling, Jason Momoa, and Javier Bardem.
THE PROJECT.
Target
The request was to maximize reach and engagement for the release of the film.
Strategy
We identified the best influencers whose community might be interested in the Dune saga, producing 2 40-minute Talk shows on the twitch channels of Gaia Clerici and Grenbaud. In addition to this activity, dedicated content was created on IG for the film premiere, as well as the presence of 5 of our talents.
RESULTS
The infuencer communities got the message loud and clear; the flim Dune came 1st in the Box Office, grossing € 622,063.00 and registering 81,407 admissions.
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