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The idea was to organize a FIFA tournament with special guests and divided into several episodes together with our creators ManuuXO and Freneh, who were specially chosen because of their close-knit communities that are on target with the content.
Notable guests who participated include such profiles as Tony Effe, Dani Faiv, The Three, Regina Baresi, Boro Boro, Lisa Offside, Vegas Jones and Drefgold.
The ‘entire campaign was supported by a set of Instagram stories and raids on Amazon Music Italia ‘s Twitch channel to increase engagement.
IMPRESSIONS
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