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Amazon Music is a music streaming service developed by Amazon.com, Inc. It was first released in beta by the company on September 25, 2007, in the United States. As of January 2020, the platform has 55 million users.
THE PROJECT.
Target
The ‘main objective of the campaign was to create engagement on Amazon Music Italia ‘s Twitch channel in view of future promotions involving the Italian market.
Strategy
The idea was to organize a FIFA tournament with special guests and divided into several episodes together with our creators ManuuXO and Freneh, who were specially chosen because of their close-knit communities that are on target with the content.
Notable guests who participated include such profiles as Tony Effe, Dani Faiv, The Three, Regina Baresi, Boro Boro, Lisa Offside, Vegas Jones and Drefgold.
The ‘entire campaign was supported by a set of Instagram stories and raids on Amazon Music Italia ‘s Twitch channel to increase engagement.
RESULTS
According to data acquired at the end of the campaign, we recorded an average viewership of 3500 with a peak of 5500 in all episodes on Amazon Music’s Twitch channel, totaling more than 1 million impressions across all platforms.