Guardians of the Galaxy Vol.3: Movie Preview
For the highly anticipated latest chapter in the Guardians of the Galaxy saga, we selected a group of cosplayers to attend Marvel Italia’s Galaxy 80’s Party.
The cosplayers, surrounded by spectacular sets and installations, made the experience unique and unforgettable, further proving their value within initiatives such as this.
In order to achieve the best possible result, the entire team was made up by a professional makeup artist, Martina Erriu.
We also thank the professionalism of Andrea Biz, Asia Carfi, Vittoria Zaffe, Flaviano Di Gregorio and Elisa Carosi Cosplay, who did a splendid job.
Super Mario Bros. – The Movie
For the release of Super Mario Bros. – The Movie, together with Video Games Party, we sent lots of Mario around Italy to promote through video game activities the most famous mustachioed character of all time.
At UCI Cinemas and soon in Unieuro these dedicated stations will be manned by promoters wearing the iconic Super Mario costume.
Dolly Noire x Blur: Clipper Launch 2023
We designed the launch of the clippers in two separate drops, obtainable through a purchase on the Dolly Noire website during the promotional campaign, so as to increase brand awareness.
Together with Blur, we devised an engaging sketch for his community to discover his new clippers in collaboration with the brand, for which he also made a fun short film in which he shows off his products.
The artistic side of the product was devised together with the client by referencing strong memes in the Blur community so that they would entertain and entice purchase.
The campaign took place on two platforms, Instagram and Twitch, where Blur has an excellent engagement rate.
IMPRESSIONS
2.600.000
Dungeons & Dragons – Honor of Thieves: Movie Preview
In collaboration with WePromo and ImaCrew, experienced cosplayer influencers from the fantasy and role-playing worlds previewed the film and promoted it on their social channels. For this experience, we made sure that girls with audiences on target with the communication were activated.
World of Tanks: Community Tournament
Blur, Fazz, ManuuXO, and Marzaa, multi-gaming content creators, were chosen for this campaign and promoted the activity in a live broadcast on Twitch by all participating together in a tournament organized by them together with their communities. They praised the game’s qualities, emphasizing its complex gameplay, the variety and customization of tanks available to players, and the graphics. Anyone who registered through the link they provided during the event was offered a generous starter pack.
IMPRESSIONS
700.000
Avène: Skin Health
For this campaign we chose Martina dell’Anna, our best in-target creator with the activity, who had the opportunity to embark on a trip offered by Avène, during which he was able to enjoy a boat experience and visit their workshops, where he was able to observe the processes of product creation up close, as well as experience them for himself.
The campaign took place on Instagram and TikTok, where Martina has a strong community and an excellent engagement rate.
IMPRESSIONS
450.000
Antman & The Wasp – Quantumania: Movie Launch
On the occasion of the release of the new Antman and The Wasp – Quantumania, we animated the Uci Social Party organized by WEPROMO on behalf of Uci Cinemas.
Thanks to Wasama Creative Factory’s fantastic installations, influencers attending the party, as well as the audience, were able to take home a lasting memory of the day, take photos and interact with characters from the film brought to life by cosplayers specially selected to fill the roles.
Magic The Gathering – Phyrexia: All Will be One
On the occasion of the release of the new expansion Phyrexia: All Will be One, we selected with Laboratorio Comunicazione a professional cosplayer, Trity, and an excellent cosmaker, Jenny Desu, for the launch event atExcalibur Games in Milan. Jenny made the iconic cosplay of Elesh Norn, worn by Trity during the event between players and photographers.
Hogwarts Legacy: Game Release
At the new GameStop on Via Torino in Milan, we managed the social coverage of the event, selecting talent related to the cosplay universe and verticals on the Wizarding World of Hogwarts. With themed outfits, they participated in activities organized by Video Games Party.
We thank Studio WOOW and EPICOS Cosplay for their collaboration.
Italians Do Hits Better: Sanremo 2023
Together with the presenters, we created formats and devised a lineup that would bring a constant influx of people live for 5 consecutive days, performing quizzes, tier lists, and interviewing special guests on the various evenings on Amazon Music Italia’s Twitch channel.
IMPRESSIONS
400.000
