Street Fighter 6: Game Launch
We chose Blur and Fazz as the faces of the campaign for their communities passionate about the world of video games.
Using Twitch as their main platform, the talents created ad hoc content for both fans of the genre and those just beginning to approach it now, showcasing the features and merits of Capcom‘s new title.
IMPRESSIONS
650.000
Final Fantasy XIV: Endwalker
Gskianto, Andreadel1988 and MatteoHS, multi-gaming content creators who promoted the activity in a Twitch live where they engaged their communities, were chosen for this campaign.
IMPRESSIONS
200.000
The Little Mermaid 2023: Movie Preview
Alongside the beautiful installations, the incredible work of cosplayers brought to life three amazing sea creatures who sang, charmed and captivated everyone in attendance.
For the exclusive Disney premiere of The Little Mermaid, we created with our three mermaids Rehn Stillnight, Kalipsø, and Elektra Amber a corner of magic for all guests and influencers of the evening.
Alongside other stunning installations, the incredible work of Giuliomugs, MerAlex_ArtFx, Giulia Red Tacchi, Nicaragua, Elena Ballarini, and Ferdinando Schetty, brought to life three incredible sea creatures that sang, bewitched, and captivated all present.
Milan Football Week 2023: Soccer Cage Esselunga
Some of our soccer vertical talents were chosen for the campaign: PirlasV, Off Samuel and Fene, and Instagram as the main platform. The activity took place over three days and in three different locations in Milan:
- May 12 at April 25 Square
- May 13 at Piazza Gae Aulenti
- May 14 at Anteo Spazio Cinema
The proposed games were:
- CART CHALLENGE: Making goals with your feet in two Esselunga-branded supermarket carts.
- 2VS2 CHALLENGE: StreetSoccer challenge between 2 teams of 2 players
- MISCELLANEOUS INGAGES: Football-themed games and quizzes.
For each game, participants received Esselunga branded gadgets, such as balls, stickers, and mini-carts to increase visual brand engagement.
IMPRESSIONS
300.000
The Little Mermaid 2023: Social Party
Special screenings of “The Little Mermaid” continue with Uci Cinemas ‘ Social Party in collaboration with WEPROMO. The three mermaids Sabrina Ninfadora, Twilight Princess.Cosplay and Giulia Presti, actresses and singers, entertain influencers and audiences in an ad hoc setting for an immersive and magical experience.
Guardians of the Galaxy Vol.3: Social Party
Here is our contribution on Rome for Guardians of the Galaxy vol. 3: together with WEPROMO we selected a team of cosplayers for the UCISocial Party at UCI Cinemas.
Starlord, Gamora, Mantis, and Nebula (Artistic Defense, Francy Cosplay, Didi Artistic Defense, and Mary Care Cosplay) attended the exclusive talent and influencer party and created social content for Uci Cinemas, making this preview a 360-degree experience.
Guardians of the Galaxy Vol.3: Movie Preview
For the highly anticipated latest chapter in the Guardians of the Galaxy saga, we selected a group of cosplayers to attend Marvel Italia’s Galaxy 80’s Party.
The cosplayers, surrounded by spectacular sets and installations, made the experience unique and unforgettable, further proving their value within initiatives such as this.
In order to achieve the best possible result, the entire team was made up by a professional makeup artist, Martina Erriu.
We also thank the professionalism of Andrea Biz, Asia Carfi, Vittoria Zaffe, Flaviano Di Gregorio and Elisa Carosi Cosplay, who did a splendid job.
Super Mario Bros. – The Movie
For the release of Super Mario Bros. – The Movie, together with Video Games Party, we sent lots of Mario around Italy to promote through video game activities the most famous mustachioed character of all time.
At UCI Cinemas and soon in Unieuro these dedicated stations will be manned by promoters wearing the iconic Super Mario costume.
Dolly Noire x Blur: Clipper Launch 2023
We designed the launch of the clippers in two separate drops, obtainable through a purchase on the Dolly Noire website during the promotional campaign, so as to increase brand awareness.
Together with Blur, we devised an engaging sketch for his community to discover his new clippers in collaboration with the brand, for which he also made a fun short film in which he shows off his products.
The artistic side of the product was devised together with the client by referencing strong memes in the Blur community so that they would entertain and entice purchase.
The campaign took place on two platforms, Instagram and Twitch, where Blur has an excellent engagement rate.
IMPRESSIONS
2.600.000
Dungeons & Dragons – Honor of Thieves: Movie Preview
In collaboration with WePromo and ImaCrew, experienced cosplayer influencers from the fantasy and role-playing worlds previewed the film and promoted it on their social channels. For this experience, we made sure that girls with audiences on target with the communication were activated.
