Lords of the Fallen: Game Launch
For this campaign, Blur and Brizz took their communities to the world of Mornstead where they wove their way, by sword and spell, through hordes of fallen crusaders, demonic beasts, and monsters of all kinds.
They managed to bring out the game’s strengths, its quality and unique aspects.
IMPRESSIONS
600.000
Revolut: Fast and secure payments
To promote Revolut on Youtube we mobilized Off Samuel, Federico Marconi , and PirlasV who showed their communities how the app works, how easy it is to create a new account, the generous bonuses offered to new customers, and the various benefits offered by the service, such as:
- exclusive discounts and cashback for their customers.
- The ability to create single-use virtual cards, to make purchases on untrusted sites.
- Ability to pay everyday expenses without fees.
- Facilitates payments abroad, allowing payments to be made in the local currency, with advantageous exchange rates.
IMPRESSIONS
1.500.000
The Pitch: quality and convenience
For this campaign, Federico Marconi and PirlasV, creators vertical to the world of soccer, promoted The Pitch ‘s high-quality products by wearing them during TikTok Italia’s Ballon d’Or matches and the Youtube Summer Cup 2023, with the goal of increasing thebrand’s visual engagement.
IMPRESSIONS
3.200.000
Payday 3: Game Launch
For this campaign, Marzaa, Zazzone, Fazz, and Manuuxo were chosen to organize co-op games, engaging their communities and showing them how fun it is to play Payday together.
The campaign took place on the platform of Twitch, on which our creators have a very strong community and an excellent engagement rate.
IMPRESSIONS
600.000
Marvel Snap: PC Client Launch
With the goal of giving the game maximum visibility on Twitch in mind, we decided to adopt the takeover strategy; to do so, we chose Blur, DroodThund3r, Fazz, Frenezy, GrenBaud, Manuuxo, Marzaa, and MatteoHS.
The guys engaged and entertained their communities for launch night, taking Marvel Snap to the top of Twitch.
To maximize reach, a series of stories were posted on Instagram prior to the game’s launch.
IMPRESSIONS
2.500.000
Fantasy League Gazette: Serie A at your fingertips
For this campaign, Off Samuel and IlFubbe, vertical creators in the world of soccer, created content on TikTok engaging their communities with ad hoc content for the campaign, showing ongoing challenges with other creators and the strengths of the app.
IMPRESSIONS
350.000
Adidas X Crazyfast: for the discerning player
For this campaign, Off Samuel, a vertical creator to the soccer world, took the field and created content on TikTok. In his videos, he has worn the X Crazyfast to challenge his opponents, demonstrating how these shoes can enhance the wearer’s performance by increasing their agility, speed and control.
IMPRESSIONS
14.500.000
Air Up: Water for all tastes
For this campaign, Federico Marconi and the PirlasVs brought a supply of Air Up water bottles and pods with them to the Girls’ Gold Ball, allowing the girls to quench their thirst between matches and allowing them to demonstrate how the products work directly on the field.
IMPRESSIONS
2.100.000
Samsung Galaxy Unpacked
Frenezy was chosen for this campaign and served as the sole host for the product presentation in Italy, during which he had the opportunity to try out all the new Samsung products. He also posted stories on Instagram to interact and engage with his community, including sharing discount codes for various Samsung products.
The campaign took place on Instagram and Twitch, platforms on which Frenezy has a strong community and an excellent engagement rate.
IMPRESSIONS
350.000
Onitsuka Tiger: Street Fighter edition launched
Blur was chosen as the face of the campaign because of its community passionate about both video games and fashion. Using Instagram as the main platform, wearing Onitsuka Tiger products created ad hoc content that could showcase their high quality and excellent design.
IMPRESSIONS
500.000
