Italians Do Hits Better is the social and live format on Twitch that celebrates great music from all editions of Sanremo, discovering the songs of the kermesse in the hearts of the artists competing in the 2023 edition themselves .A light and informal space, hosted by streamer GrenBaud and artist Noemi, which will involve the competing artists in discovering the birth of the songs they will bring to the Festival, their favorite Italian songs and about the background and comments around Festival.
The main goal of the campaign is to present an appealing format at an important occasion such as the Sanremo 2023. On the social side, the goal is to channel as much traffic as possible to the channels of Amazon Music (Instagram, TikTok, Twitch).
Together with the presenters, we created formats and devised a lineup that would bring a constant influx of people live for 5 consecutive days, performing quizzes, tier lists, and interviewing special guests on the various evenings on Amazon Music Italia’s Twitch channel.
The event averaged 1500 concurrent views on Twitch with peaks of 5000 and a total of 340k impressions.