Crocs: Launch limited edition 2023
For this campaign we chose Martina dell’Anna, our best in-target creator with the business, who had the opportunity to participate in the presentation of the new Crocs limited edition.
The campaign took place on Instagram and TikTok, platforms on which Martina has a strong community and an excellent engagement rate, where she got to show off the comfort of Crocs by wearing her custom pair.
IMPRESSIONS
300.000
Red Bull Kumite 2023
Blur was chosen for this campaign, which followed the tournament live on its Twitch channel. This allowed him to engage and enthuse his huge and close-knit community, thanks to which Blur always manages to have an excellent engagement rate.
IMPRESSIONS
500.000
Dolly Noire x Blur: Launch of capsule collection 2023
For the second collaboration this 2023 with Dolly Noire, Blur, which earlier this year collaborated with the brand to creation of its clippers , promoted the launch of its capsule collection linked to AVALON FW23, the brand’s collection inspired by a medieval cyber world.
To do this, he wore the products himself, showing and emphasizing to his community how unique and well-made they are.
IMPRESSIONS
2.000.000
Crime Boss: Rockay City
For this campaign, Frenezy, Blur, Marzaa, ManuuXO and Fazz were chosen to organize co-op matches, engaging their communities and showing them the qualities and strengths of the game.
The campaign took place on Twitch, a platform on which our creators have a very strong community and an excellent engagement rate.
IMPRESSIONS
500.000
Street Fighter 6: Game Launch
We chose Blur and Fazz as the faces of the campaign for their communities passionate about the world of video games.
Using Twitch as their main platform, the talents created ad hoc content for both fans of the genre and those just beginning to approach it now, showcasing the features and merits of Capcom‘s new title.
IMPRESSIONS
650.000
Final Fantasy XIV: Endwalker
Gskianto, Andreadel1988 and MatteoHS, multi-gaming content creators who promoted the activity in a Twitch live where they engaged their communities, were chosen for this campaign.
IMPRESSIONS
200.000
The Little Mermaid 2023: Movie Preview
Alongside the beautiful installations, the incredible work of cosplayers brought to life three amazing sea creatures who sang, charmed and captivated everyone in attendance.
For the exclusive Disney premiere of The Little Mermaid, we created with our three mermaids Rehn Stillnight, Kalipsø, and Elektra Amber a corner of magic for all guests and influencers of the evening.
Alongside other stunning installations, the incredible work of Giuliomugs, MerAlex_ArtFx, Giulia Red Tacchi, Nicaragua, Elena Ballarini, and Ferdinando Schetty, brought to life three incredible sea creatures that sang, bewitched, and captivated all present.
Milan Football Week 2023: Soccer Cage Esselunga
Some of our soccer vertical talents were chosen for the campaign: PirlasV, Off Samuel and Fene, and Instagram as the main platform. The activity took place over three days and in three different locations in Milan:
- May 12 at April 25 Square
- May 13 at Piazza Gae Aulenti
- May 14 at Anteo Spazio Cinema
The proposed games were:
- CART CHALLENGE: Making goals with your feet in two Esselunga-branded supermarket carts.
- 2VS2 CHALLENGE: StreetSoccer challenge between 2 teams of 2 players
- MISCELLANEOUS INGAGES: Football-themed games and quizzes.
For each game, participants received Esselunga branded gadgets, such as balls, stickers, and mini-carts to increase visual brand engagement.
IMPRESSIONS
300.000
The Little Mermaid 2023: Social Party
Special screenings of “The Little Mermaid” continue with Uci Cinemas ‘ Social Party in collaboration with WEPROMO. The three mermaids Sabrina Ninfadora, Twilight Princess.Cosplay and Giulia Presti, actresses and singers, entertain influencers and audiences in an ad hoc setting for an immersive and magical experience.
Guardians of the Galaxy Vol.3: Social Party
Here is our contribution on Rome for Guardians of the Galaxy vol. 3: together with WEPROMO we selected a team of cosplayers for the UCISocial Party at UCI Cinemas.
Starlord, Gamora, Mantis, and Nebula (Artistic Defense, Francy Cosplay, Didi Artistic Defense, and Mary Care Cosplay) attended the exclusive talent and influencer party and created social content for Uci Cinemas, making this preview a 360-degree experience.
