Marvel Snap: PC Client Launch
With the goal of giving the game maximum visibility on Twitch in mind, we decided to adopt the takeover strategy; to do so, we chose Blur, DroodThund3r, Fazz, Frenezy, GrenBaud, Manuuxo, Marzaa, and MatteoHS.
The guys engaged and entertained their communities for launch night, taking Marvel Snap to the top of Twitch.
To maximize reach, a series of stories were posted on Instagram prior to the game’s launch.
IMPRESSIONS
2.500.000
Fantasy League Gazette: Serie A at your fingertips
For this campaign, Off Samuel and IlFubbe, vertical creators in the world of soccer, created content on TikTok engaging their communities with ad hoc content for the campaign, showing ongoing challenges with other creators and the strengths of the app.
IMPRESSIONS
350.000
Adidas X Crazyfast: for the discerning player
For this campaign, Off Samuel, a vertical creator to the soccer world, took the field and created content on TikTok. In his videos, he has worn the X Crazyfast to challenge his opponents, demonstrating how these shoes can enhance the wearer’s performance by increasing their agility, speed and control.
IMPRESSIONS
14.500.000
Air Up: Water for all tastes
For this campaign, Federico Marconi and the PirlasVs brought a supply of Air Up water bottles and pods with them to the Girls’ Gold Ball, allowing the girls to quench their thirst between matches and allowing them to demonstrate how the products work directly on the field.
IMPRESSIONS
2.100.000
Samsung Galaxy Unpacked
Frenezy was chosen for this campaign and served as the sole host for the product presentation in Italy, during which he had the opportunity to try out all the new Samsung products. He also posted stories on Instagram to interact and engage with his community, including sharing discount codes for various Samsung products.
The campaign took place on Instagram and Twitch, platforms on which Frenezy has a strong community and an excellent engagement rate.
IMPRESSIONS
350.000
Onitsuka Tiger: Street Fighter edition launched
Blur was chosen as the face of the campaign because of its community passionate about both video games and fashion. Using Instagram as the main platform, wearing Onitsuka Tiger products created ad hoc content that could showcase their high quality and excellent design.
IMPRESSIONS
500.000
Crocs: Launch limited edition 2023
For this campaign we chose Martina dell’Anna, our best in-target creator with the business, who had the opportunity to participate in the presentation of the new Crocs limited edition.
The campaign took place on Instagram and TikTok, platforms on which Martina has a strong community and an excellent engagement rate, where she got to show off the comfort of Crocs by wearing her custom pair.
IMPRESSIONS
300.000
Red Bull Kumite 2023
Blur was chosen for this campaign, which followed the tournament live on its Twitch channel. This allowed him to engage and enthuse his huge and close-knit community, thanks to which Blur always manages to have an excellent engagement rate.
IMPRESSIONS
500.000
Dolly Noire x Blur: Launch of capsule collection 2023
For the second collaboration this 2023 with Dolly Noire, Blur, which earlier this year collaborated with the brand to creation of its clippers , promoted the launch of its capsule collection linked to AVALON FW23, the brand’s collection inspired by a medieval cyber world.
To do this, he wore the products himself, showing and emphasizing to his community how unique and well-made they are.
IMPRESSIONS
2.000.000
Crime Boss: Rockay City
For this campaign, Frenezy, Blur, Marzaa, ManuuXO and Fazz were chosen to organize co-op matches, engaging their communities and showing them the qualities and strengths of the game.
The campaign took place on Twitch, a platform on which our creators have a very strong community and an excellent engagement rate.
IMPRESSIONS
500.000
