Genshin Impact: Launch of the Italian version

The creative formats were designed with the goal of covering as many audience segments as possible, ranging from avid gamers to casual gamers, but not excluding people interested in travel, cooking, and sports.
Devising the formats, we recruited 72 of the best Italian influencers around, giving them as much creative freedom as possible in order to create natural and engaging content for their communities.
The campaign, which lasted over 1 month, also coincided with Milan Games Week where we created an area dedicated to Genshin Impact in our 760sqm booth, where fun and inspiring activities were held for the community.
The campaign was activated on all major social platforms in Italy: Youtube, Twitch, TikTok and Instagram.