Verona Calcio: Team Esport

“Traditional” sports club teams to expand their fan base are moving to the esport scene to better engage the younger generation. The target audience is ideal for the teams because of the typical age group of video gamers is 13-35 years old, which are very difficult to reach through traditional media.

aNc Outplayed was responsible for managing the Esport section in collaboration with part of the official Hellas Verona FC staff.

We chose 3 professional players who could represent Hellas Verona Esports throughout the competitive season, one for the Fifa 2021 and two for Efootball Pro 2021. We studied a specifically tailored editorial calendar with contents for Hellas Verona’s official website as well as their social media. aNc Outplayed took care of the creation of all contents both creatively and technically.