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Hellas Verona Football Club, better known as Hellas Verona or more simply Verona, is an Italian football club based in the city of Verona, playing in the Serie A championship. Founded in 1903 under the name of Associazione Calcio Hellas, since the establishment of the single-round Serie A (1929) it has been the only team from a city that is not a regional capital to win the top league championship in the 1984-1985 season.
THE PROJECT.
Target
“Traditional” sports club teams to expand their fan base are moving to the esport scene to better engage the younger generation. The target audience is ideal for the teams because of the typical age group of video gamers is 13-35 years old, which are very difficult to reach through traditional media. The goal is precisely to reach this target audience in a targeted awareness campaign.
Strategy
aNc Outplayed was responsible for managing the Esport section in collaboration with part of the official Hellas Verona FC staff.
We chose 3 professional players who could represent Hellas Verona Esports throughout the competitive season, one for the Fifa 2021 and two for Efootball Pro 2021. We studied a specifically tailored editorial calendar with contents for Hellas Verona’s official website as well as their social media. aNc Outplayed took care of the creation of all contents both creatively and technically.
RESULTS
Our staff followed the whole E-series A project, including:
– Scouting for new talent to be selected in the official draft
– Pro player training throughout the season
– The organisation of show matches between Serie A clubs
– Physical support for the live shows of E-Series A 2020/2021
