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The project
Objective:“Traditional” sports clubs are moving into the esport sceneto expand their fan base and to better engage the younger generation. The target audience is ideal for the teams because of the typical age group of video gamers is 13-35 years old, which are very difficult to reach through traditional media. The objective is to reach this target with a specific awareness campaign.
Strategy: aNc Outplayed has been managing Hellas Verona’s esports division, in collaboration with Hellas Verona FC’s official staff.
We chose 3 professional players who could represent Hellas Verona Esports throughout the competitive season, one for the Fifa 2021 and two for Efootball Pro 2021. We studied a specifically tailored editorial calendar with contents for Hellas Verona’s official website as well as their social media. aNc Outplayed took care of the creation of all contents both creatively and technically.
Our staff followed the whole E-series A project, including:
– Scouting for new talent to be selected in the official draft
– Pro player training throughout the season
– The organisation of show matches between Serie A clubs
– Physical support for the live shows of E-Series A 2020/2021
Results
