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Streamer, singer and stand-up comedian. GrenBaud is the #1 streamer in his own categories on Twitch Italy. His streaming based on entertainment and irony has won great acclaim.
THE PROJECT.
Target
In a landscape where Grenbaud, who has been present for only a few months within the platform, achieves the top spot as the platform’s top streamer the need is to organize a real entertainment show and establish itself even more prominently on the platform.
Strategy
Having found the best location inMilan’s Apollo, written the script from 0 and prepared the venue to a twitch stream, we identified the best figures who could bring value to the show. The evening was attended by Grenbaud, Stefy Evita, Denalmond, Shade, Nicholas Goldoni, Lady Giorgia, Jennifer Roncato, MatteoHS, IlGabbrone and many other artists from the world of entertainment and beyond.
RESULTS
With a peak of 46,000 connected usersand 534,000 live views the Grenbaud show was an unexpected success, exceeding the expectations of sponsors and community.
