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Categoria
Cliente
Dolly Noire
Progetto
Dolly Noire: Influencer marketing in the apparel industry.
Dolly Noire is an Italian brand, registered in 2004 by four guys in the outskirts of Milan. Officially becoming a company in 2013, Dolly Noire was born on a summer night on a bench, mixing fun with friends, a passion for streetwear and a good dose of initiative. This is the story of four friends and their shared dream.
THE PROJECT.
Target
Through our talents, the goal has been to promote a historic clothing brand such as Dolly Noire, with a strong street feel and an innovative vision to markets such as Twitch and influencer marketing.
Strategy
The Brand has been featured in events and formats produced by aNc, aNc talents have been guests several times on the twitch channel Dolly noire and dedicated shootings and content have been organized for Instagram.
RESULTS
The proposed activity has achieved great results in terms of awareness and sales, while also offering new collaboration ideas including limited edition capsules for some of our talents most akin to the brand’s style.