Dolly Noire is an Italian brand, registered in 2004 by four guys in the outskirts of Milan. Officially becoming a company in 2013, Dolly Noire was born on a summer night on a bench, mixing fun with friends, a passion for streetwear and a good dose of initiative. This is the story of four friends and their shared dream.
From the very start we realized we could imagine, design and create clothing that we felt our own and could talk about us. We wanted clothing to become a powerful medium to communicate a person’s identity, show their mood and to be able capture a moment, values, or their membership of a specific group.
Objective: the goals was to promote a historic clothing brand such as Dolly Noire, with a strong focus on streetwear and an innovative vision towards emerging markets such as Twitch and influencer marketing in general.
Strategy: The Brand has been included in events and formats created by aNc, aNc talents have been guests several times on Dolly Noire’s Twitch channel and dedicated shootings and contents were published on Instagram.
The proposed activity has achieved great results in terms of awareness and sales, also offering new opportunities for collaboration including limited edition capsules for some of our talents more in line with the style of the brand