Objective: The main goal was to create educational content about Nvidia‘s RTX and DLSS and ASUS ROG graphic cards that support those technologies, to promote the RTX 3X series.
Strategy: Our influencers were trained in detail on Nvidia’s 3x series’ exclusive technologies, so that the content could be presented in detail on Twitch. Shmeky and Vanessa Mirin were chosen for this campaign as their main games are Fortnite and Call Of Duty: Warzone, titles that support and take full advantage of RTX and DLSS technologies. Additional stories were posted on Instagram, showing the key features of the product.
The public has understood the operation and importance of RTX and DLSS technologies promoted by our creators, then converted their interest to the Nvidia and Asus ROG portals.