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Category
Client
Asus / Nvidia
Project
Asus and Nvidia: RTX & DLSS
aNc Talents
NVIDIA Corporation is an American technology company based in Santa Clara, California. Develops graphics processors for the video game and professional markets, as well as System-on-a-chip modules for mobile computing and the automotive industry. He also developed motherboards and components for multimedia products for PCs and consoles such as the first Xbox, PlayStation 3, and Nintendo Switch. Its main product, the “GeForce” series of GPUs.
THE PROJECT.
Target
The main request is to provide educational content on Nvidia ‘s RTX and DLSS technologies and the Asus ROG video cards that support them, in order to promote the RTX 3x series.
Strategy
Our influencers have been trained in detail on the technologies behind Nvidia’s 3x series, so that the content can be fluidly displayed on Twitch. Shmeky and Vanessa Mirin were chosen for this campaign as their main games are Fortnite and Call Of Duty: Warzone, titles that support and take full advantage of RTX and DLSS technologies. Additional stories were posted on Instagram, showing the key features of the product.
RESULTS
The public has taken up the operation and importance of the RTX and DLSS technologies promoted by our creators, then converted their interest to the Nvidia and Asus ROG portals.