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The world’s first microdrink is called Waterdrop and is produced by the company of the same name founded in 2017 by Martin Murray, his brother Henry e Christoph Hermann.
THE PROJECT.
Target
The goal of this activity was to increase Waterdrop’s brand awareness by emphasizing the strengths of their product.
Strategy
For this activity we have chosen as talent: Martina Dell’Anna, Kertus and ManuuXO. Because of their strong communities on Twitch, we designed a campaign that would actively incentivize users to try the product. The entire campaign was accompanied by a set of stories on Instagram.
RESULTS
The campaign generated excellent numbers on both Instagram and Twitch, totaling a combined 650,000 impressions.
