Vinted is an online sales site based in Lithuania for buying, selling and exchanging new or second-hand items, mainly clothing and accessories.
The company was created in 2008 in Vilnius, capital of Lithuania, by a couple from the country.
Vinted was originally dedicated only to selling women’s clothing, then expanded to children’s and men’s clothing, as well as accessories such as jewelry, handbags, etc. Furniture, books and children’s toys are also allowed; of the 30 million reported members, 12 million are in France. Economically, Vinted has become a startup valued at more than $1 billion.
The goals of the campaign were mainly two: first, to convert the Martina community to download and use the Vinted application. The second, however, to bring awareness to the new Enternainement category, where it is now possible to sell video games, consoles, etc.
Being the client’s first approach into the world of Twitch, attention to KPIs was our primary focus. Thus, the talent selection and format design phases were crucial. For this activity we chose Martina Dell’Anna, who recently landed on the platform but has incredible results.
The format was designed to maximize conversions, and saw Martina place 10 products signed by her on her Vinted account, which at the end of the live show were made public and purchased by the fastest users.
The entire campaign was supported by two sets of Instagram stories , one pre-live and one post-live.
Listed here are the results we collected at the end of the activity:
- On Twitch, we averaged 500 simultaneous viewers, reaching a peak of 650.
- On Instagram we exceeded 150 thousand impressions.
Fun Fact: All products placed by Martina were sold in less than 10 seconds after they were posted!