Being the client’s first approach into the world of Twitch, attention to KPIs was our primary focus. Therefore, the creator selection and format design phases were crucial. For this activity we chose Martina Dell’Anna, who recently landed on the platform but has incredible results.
The format was designed to maximize conversions, and saw Martina place 10 products signed by her on her Vinted account, which at the end of the live show were made public and purchased by the fastest users.
The entire campaign was supported by two sets of Instagram stories , one pre-live and one post-live.
IMPRESSIONS
250.000
