This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Genshin Impact is an action RPG set in a fantasy-like universe, with an aesthetic that is partly reminiscent of the anime-style JRPG world. Genshin Impact boasts its own ludic identity, with the Kingdom of Teyvat which places players in the shoes of a mysterious Traveler. Hailing from another space-time dimension, the latter, available in female or male versions, is in search of her brother/sister, lost during a mysterious event.
THE PROJECT.
Target
In anticipation of the launch of version 3.2 of Genshin Impact and with the following announcement of the text translation of the game into Italian, HoYoverse contacted us to devise a promotional campaign, with the aim of generating general awareness for the brand to the Italian audience.
Strategy
For this activity, we chose talents with close-knit gaming communities and those akin to the world of cosplay. We wanted viewers to interact directly with the creators, generating word of mouth among the community for the future release of the Italian version. We have chosen to operate on major social platforms such as: Youtube, Twitch, Instagram and TikTok, assisting talents in creating content for analysis and anticipation of upcoming news.
The entire campaign was supported not only by targeted posts on Instagram, but also by sets of stories from the creators.
RESULTS
The campaign had to be organized in a very short time and had an ambitious goal of 2M impressions, despite which we completed it on time and achieved 5.6M Impressions.