Genshin Impact: Release 3.2

For this activity, we chose talents with close-knit gaming communities and those akin to the world of cosplay. We wanted viewers to interact directly with the creators, generating word of mouth among the community for the future release of the Italian version. We have chosen to operate on major social platforms such as: Youtube, Twitch, Instagram and TikTok, assisting talents in creating content for analysis and anticipation of upcoming news.
The entire campaign was supported not only by targeted posts on Instagram, but also by sets of stories from the creators.