Renault is a French car manufacturer founded in 1898 in Paris on the initiative of entrepreneur Louis Renault. Set itself up as one of the country’s largest car manufacturers.
The main goal of the campaign was to promote the launch of Renault’s R5 car in Forza Horizon 5 for their anniversary.
The event was held in France at a special location enabled to stream on Twitch where we sent GrenBaud as a representative of the Italian team. The entire campaign was accompanied by a set of supporting Instagram stories.
The campaign generated an average of 3000 simultaneous viewers on Twitch and 300k total impressions across all platforms.