For this activity we made a careful selection of creators, choosing those with a strong community and predisposed toward the world of Anime, making the choice fall on: Blur, LuceLuna, Jody Cecchetto and Leon Chiro.
Therefore, considering the need for a multi-platform campaign, we designed all the creative together with the boys. The focus was on clarity of message and viralization of content. We also independently managed the technical part of the project on Twitch, providing custom commands and timers in the streams of the respective creators.
The whole activity was accompanied by 1 set of 6 stories per creator on Instagram.
IMPRESSIONS
1.500.000
