The Marvels: Lucca Comics 2023 Promotional Event
During Lucca Comics & Games 2023 we led the live and social promotion of the new Marvels movie The Marvels, in collaboration with Marvel Italia and QMI.
Starting with Ambra Pazzani as Captain Marvel, we joined her with Kalipsø and Twilight Princess.Cosplay as Monica Rambeau and Kamala Khan, bringing the trio of heroines to life and procuring the very latest versions of their costumes.
For three days they attended the official Marvel installation in St. Michael’s Square and took photos with the public, and then took part in the official Marvel parade on Sunday, November 5.
Trendhim: Modern Elegance
For this campaign, we chose Blur, Deidara, Frenezy, Gioee, GrenBaud, and Nicholas Goldoni, who engaged their communities of Twitch, young people and fashionistas, with events designed especially for the occasion, unboxing and wearing Trendhim products, showing their quality, both aesthetically and in manufacturing, to their audience.
IMPRESSIONS
1.000.000
The Marvels: Promotion of the movie
For the promotion of the new film The Marvels and in collaboration with Smashbox, we selected three TikTokers to represent through an inspired look and makeup the film’s protagonists Carol Danvers, Monica Rambeau and Kamala Khan.
With the advice of Nicaragua stylist and the help of Faatma, we dressed as the three paladins in Sara Lazellari, Aida Diouf Mbengue and Chaimaa Cherbal.
With a dedicated social campaign we then enhanced it before during and after the special Cosmic Party event organized by Marvel for the official Italian premiere of the film.
Amazing Fabio De Luigi: Lucca Comics Presentation
Cospro, at the request of Amazon Prime Video, selected 30 cosplayer figurants for the preview of Amazing Fabio De Luigi at Lucca Comics 2023 and the Fabio De Luigi panel at Cinema Astra; the cosplayers were to impersonate Olmo, Iginio Massari and Fabio De Luigi himself.
Cospro also selected, purchased and managed the clothing and materials needed by the figurants, administering the activity together with This is Hello during Lucca.
The cosplayers created content for Prime Video, paraded on the preview carpet and took photos and videos with the audience; they attended the preview mingled in the audience and were then officially revealed to Fabio De Luigi.
Through a social campaign run by This is Hello, the best cosplayers for each character played were elected and were awarded on stage by Fabio himself.
The Marvels: Movie Preview
Our contribution to the promotion of the new The Marvels continues: cosplayers of the three heroines attended the official Cosmic Party at the Alcione Theater in Milan for Marvel Italia, on the occasion of the Italian premiere of the film.
Monnie Night, Twilight Princess.Cosplay and Kalipsø, wearing costumes from the new versions of the film, participated in the official photocall and took photos and videos with the invited VIPs and influencers, making the experience even more three-dimensional and gaining great acclaim among those in attendance.
Italpizza: Mutant Ninja Turtles
Italpizza entered the world of trade fairs as a sponsor and commissioned us to make costumes for four Ninja Turtles, in addition to good figuring and distribution during Modena Nerd and Lucca Comics 2023.
Artisans Jenny Desu, Giulia Presti and Giacomo Dotti made the costumes from scratch with mixed technique, and our figurants wore them during the fairs, doing promotional activities and photos with the public.
Top Eleven: Football always with you
The PirlasVs took the field for the Super Golden Ball, bringing with them the free-to-play mobile video game Top Eleven. This allowed them to introduce it to their community, showing its main features and strengths.
These include the latest updates and improvements, such as new cameras, new animations, and lots of player cheers.
IMPRESSIONS
770.000
Hot Wheels Unleashed 2 – Turbocharged: Game Launch.
Manuuxo and Marzaa have engaged their communities in some thrilling and rollicking rides on Hot Wheels Unleashed 2: Turbocharged. The boys took the game to Twitch where, for an evening, they raced on the game’s varied and colorful tracks.
IMPRESSIONS
450.000
Dolly Noire x Blur: Launch of second capsule collection 2023
For the launch of the second Italian Stallions capsule collection, as well as the third collaboration this 2023 with Dolly Noire, Blur has teamed up with the brand to bring its fans another truly unique collection of the highest quality.
This campaign also took place on both Instagram and Twitch, where Blur enjoys an excellent engagement rate.
IMPRESSIONS
2.200.000
JD Sports: Style and performance for everyone
Per JD Sports, Off Samuel traveled to the Stadio Olimpico Grande Torino to meet with some of Torino FC‘s players. The boys underwent some challenges, based on their most distinguishing athletic characteristics, on the FC 2024 video game.
At the end of the virtual matches, Off Samuel briefly interviewed the players so that viewers could find out a few more details about them.
IMPRESSIONS
200.000
