We designed the launch of the clippers in two separate drops, obtainable through a purchase on the Dolly Noire website during the promotional campaign, so as to increase brand awareness.
Together with Blur, we devised an engaging sketch for his community to discover his new clippers in collaboration with the brand, for which he also made a fun short film in which he shows off his products.
The artistic side of the product was devised together with the client by referencing strong memes in the Blur community so that they would entertain and entice purchase.
The campaign took place on two platforms, Instagram and Twitch, where Blur has an excellent engagement rate.
IMPRESSIONS
2.600.000
