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Category
Client
Square Enix
Project
Final Fantasy XIV: Endwalker
aNc Talents
Final Fantasy XIV is the second MMO related to the Final Fantasy saga, developed and distributed by Square Enix. Players will be catapulted into the fantastic and vast world of Eorzea where, together with other players, they can embark on exciting adventures that will allow them to grow and customize their characters.
THE PROJECT.
Target
The ‘main goal of the campaign was to showcase the features of Final Fantasy XIV’s Endwalker expansion to attract new players both new and experienced in the mmorpg genre.
Strategy
Gskianto, Andreadel1988 and MatteoHS, multi-gaming content creators who promoted the activity in a Twitch live where they engaged their communities, were chosen for this campaign.
RESULTS
According to the data acquired at the end of the campaign, we recorded a total of 200,000 impressions.