Some of our soccer vertical talents were chosen for the campaign: PirlasV, Off Samuel and Fene, and Instagram as the main platform. The activity took place over three days and in three different locations in Milan:
- May 12 at April 25 Square
- May 13 at Piazza Gae Aulenti
- May 14 at Anteo Spazio Cinema
The proposed games were:
- CART CHALLENGE: Making goals with your feet in two Esselunga-branded supermarket carts.
- 2VS2 CHALLENGE: StreetSoccer challenge between 2 teams of 2 players
- MISCELLANEOUS INGAGES: Football-themed games and quizzes.
For each game, participants received Esselunga branded gadgets, such as balls, stickers, and mini-carts to increase visual brand engagement.
IMPRESSIONS
300.000
