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Street Fighter 6 is a video game fighting game developed by Capcom, released on June 2, 2023. It is the sequel to Street Fighter 3 as well as the sixth video game in the main Street Fighter series, introducing the open world genre and live commentary.
THE PROJECT.
Target
The ‘main goal of the campaign was to create broad awareness around the launch of Street Fighter 6, reaching a wide audience of gamers.
Strategy
We chose Blur and Fazz as the faces of the campaign for their communities passionate about the world of video games.
Using Twitch as their main platform, the talents created ad hoc content for both fans of the genre and those just beginning to approach it now, showcasing the features and merits of Capcom‘s new title.
RESULTS
Blurr averaged 11,500 viewers with a peak of 15,700.
Fazz averaged 1,200 viewers with a peak of 2,900.
Overall, the campaign totaled more than 500,000 impressions.