For this campaign we chose Gioee, GrenBaud, Jody Cecchetto, Lollo, Kokeshi and Chiara Faini so as to maximize reach on social media. We also created an ad hoc studio for the event, where the kids competed over four evenings live on Twitch in a series of fun and exciting games where they played One: Four, One: Ultimate, Pictionary: Air 2.0 and Future Me Problems.
In addition, the guys shared their enthusiasm for the event on Instagram with lots of stories, and on TikTok and Youtube, where Best Of the event can be reviewed.
IMPRESSIONS
2.800.000
