The Sandbox is a project that grew out of a game of the same name , in two-dimensional pixel art style, created by Pixowl in 2012. In 2018, Animoca Brands, a Hong Kong software house, takes over the company and facilitates the design of a three-dimensional world (made of volumetric pixels called voxel art), built on the Ethereum blockchain, which is released in 2020.
The Sandbox is a decentralized, community-driven gaming ecosystem in which designers and artists can create, share, and monetize NFT and gaming experiences on the Ethereum blockchain; it partners with 165 music, entertainment, fashion, sports, and music brands, IPs, and artists.
The main objective was to promote the alpha season 2 of The Sandbox, one of the best gaming/metaverse projects in the world. Through a hybrid campaign between information and gameplay, the operation of the game and platform based on BlockChain technology was clarified.
MatteoHS was chosen as the talent for this activity, considering the client’s preference toward content related to the world of Minecraft. The campaign was very intense, involving all of the creator’s platforms ( Twitch, Youtube and Instagram ) e developing into 15 streams on Twitch, 4 midroll integrations in Youtube videos, a post and a set of stories on Instagram.
After a coaching phase on how the Blockchain world works (Crypto, NFT, Wallet …), we worked to manage all the creative and technical part of the project.
The activity was well received on all platforms where the activity took place, exceeding a total of 250 Thousand impressions, with an average of 1,000 CCV on Twitch and 20,000 views per video on youtube. The conversion rate compared to alpha season 2 enrollees was 8%, well beyond customer expectations.