Lazza: Preview new album “Sirius”

We worked to give visibility to the release of Lazza‘s new album, Sirio, in conjunction with an event held by Lazza himself in Milan’s Gerolamo Theater, where he delighted in previewing some of his new album tracks together with a small number of fans.

We decided to move by conducting unique interviews with Lazza on his latest project, choosing GrenBaud and Gaia Clerici as creators and exceptional hosts.

For this campaign, we decided to use Twitch as our main social, as our creator communities are very much present and addressed to the world of music, while also using Youtube and Instagram as minor social, handling all creativity and technical issues independently.