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Category
Client
Universal / Amazon Music
Project
Lazza: Preview new album “Sirius”
aNc Talents
Sirio
is the third studio album by rapper Italian Lazza, released on April 8, 2022 and anticipated by the singles Ouv3rture and Molotov, was announced on March 5, 2022 at a gathering organized by Lazza himself. On the release day of Ouv3rture, Sirius – Act Zero was organized, an event where four tracks from the album were announced, namely Cinema, Alibi, Nothing of and Nobody.
Thealbum has already been certified double platinum and has over 300 million total streams on digital platforms; irio collected the 14th non-consecutive week at the top of the chart. A result that goes to beat that of the The Kolors of 2015. The band of Stash In fact, with the first post-participation record in
Friends of Maria De Filippi
, Out, remained in first place of the FIMI album for 12 non-consecutive weeks.
And so Lazza‘s latest album officially becomes the record with the most weeks at No. 1 in Italy in the last ten years.
THE PROJECT.
Target
The goal of this activity was to give visibility to the at the exit of the new album by Lazza: Sirio, in conjunction with an event held by Lazza himself in Milan’s Gerolamo Theater, where he delighted in previewing some of his new album tracks together with a small number of fans.
Strategy
We decided to get moving by conducting unique interviews with Lazza on his latest project, choosing GrenBaud and Gaia Clerici as talent and exceptional hosts.
For this campaign, we decided to use Twitch as our main social, as our talent communities are very much present and geared toward the world of music, while also using Youtube and Instagram as minor social, handling all creativity and technical issues independently.
RESULTS
The activity was well received, totaling 4000 average viewers on Twitch with a peak of 6000, accompanied by 130 thousand views on Youtube and a total of 600 thousand impressions on Instagram.