This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

CATEGORY
CLIENT
Sony / PlayStation
CREATORS
We presented and promoted to the creator communities involved the release of Gran Turismo 7, the latest release of the world-famous driving simulator. The boys were chosen following the concept “Unlikely Pilots.”
We structured, created and managed the entire campaign, carefully selecting our most appropriate creators by activity and implementing the setup on the Playstation Italia channel. The ‘activity was divided into 2 phases: a coaching phase with Valerio Gallo, GT7 world champion, and a final competition phase among the 4 creators.
To support the activity, 3 sets of Instagram stories were made during key moments of the campaign.
IMPRESSIONS
1.500.000