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Category
Client
Sony / PlayStation
Project
Gran Turismo 7: SWITCH THE GAME
aNc Talents
Gran Turismo 7
is a 2022 driving simulator video game developed by Polyphony Digital and released on March 4, 2022 by Sony Interactive Entertainment for PlayStation 4 and PlayStation 5; announced during the PS5 presentation event, it is the seventh installment in the main Gran Turismo series .
THE PROJECT.
Target
The ‘main objective was to present and promote to the communities of talents involved the release of Gran Turismo 7, the latest release of the world-famous driving simulator. The boys were chosen following the concept “Unlikely Pilots.”
Strategy
We structured, created and managed the entire campaign, carefully selecting our most appropriate Talents by activity and implementing the setup on the Playstation Italia channel. The ‘activity was divided into 2 phases: a coaching phase with Valerio Gallo, GT7 world champion, and a final competition phase among the 4 creators.
To support the activity, 3 sets of instagram stories were made during key moments of the campaign.
RESULTS
The data obtained during the activity fully met expectations, reaching correspondingly between Twitch and Instagram, a total of 1.5 Million impressions, leaving PlayStation satisfied with the activity performed.