We presented and promoted to the creator communities involved the release of Gran Turismo 7, the latest release of the world-famous driving simulator. The boys were chosen following the concept “Unlikely Pilots.”
We structured, created and managed the entire campaign, carefully selecting our most appropriate creators by activity and implementing the setup on the Playstation Italia channel. The ‘activity was divided into 2 phases: a coaching phase with Valerio Gallo, GT7 world champion, and a final competition phase among the 4 creators.
To support the activity, 3 sets of Instagram stories were made during key moments of the campaign.
IMPRESSIONS
1.500.000
