We presented a catchy format at an important occasion like Sanremo 2022 to channel as much traffic as possible to Amazon Music’s social channels (Instagram, TikTok, Twitch).
Together with our partners Flu Agency, Kiwi Digital and our creators (GrenBaud and Gaia Clerici) we studied the best multiplatform formats to present for a major event like Sanremo 2022, based on a light and informal format of interviews with the competing artists.
IMPRESSIONS
8.000.000
