We chose for this campaign Andreadel1988, a multi-gaming content creator whose creativity and likability have managed to create a close-knit community. We promoted the activity on Twitch with excellent results, praising the qualities of the game, the technical foundation and the console on which it runs, showing all available versions(PS4 / PS5).
The activity was accompanied by a post and 5 stories on Instagram, in which in addition to teasing the activity, Andrea told about a new special project dedicated to Aloy (the protagonist): the momentary installation of a statue of her in the heart of Florence.
IMPRESSIONS
250.000
