Wallapop is an app where you can buy and sell items of all kinds very easily. From fashion and accessories, to cars, electronics, sports and leisure items, furniture, books, movies, video game consoles, home appliances, services, and even real estate.
The goal was to promote the download and use of the Wallapop app, enticing the chosen talent communities to download and discover the unique features offered.
We then carried out a single activity divided into 3 parts, identifying a number of key periods by taking advantage of the March-August time frame. Key periods were:
- First activation (Everything disappears with a simple pop)
- Spring period (Cleaning and resale of products on the application).
- Summer period (The rediscovery of new hobbies and circular economy)
We began the promotion of the activity by choosing the two most appropriate talents(Lele Giaccari and Jody Cecchetto) by publicizing the application through our talent socials, such as, 12 sets of stories on Instagram and 2 Reel.
The results were in accordance with our expectations, leaving Wallapop satisfied with the work done, exceeding a total of 500 Thousand impressions on IG.