Wallapop: Sell in a POP

We made a single activity divided into 3 parts, identifying a number of key periods by taking advantage of the March-August time frame. Key periods were:

• First activation (Everything disappears with a simple pop)
• Spring period (Cleaning and resale of products on the application).
• Summer period (The rediscovery of new hobbies and circular economy)

We began the promotion of the activity by choosing the two most appropriate creators(Lele Giaccari and Jody Cecchetto) by publicizing the application through our creators’ social media such as, 12 sets of stories on Instagram and 2 Reel.