We promoted About You’s Instagram profile, aiming to reach 250k followers on their account in just seven days; for this purpose, we chose 3 of our best creators in-target with the business: Gaia Clerici, Martina dell’Anna and Michelle Puttini. Secondary goal of the campaign to promote e-commerce through a series of discounts dedicated to reaching the target audience of followers.
We then carried out a single activity divided into 3 parts, identifying a number of key periods by exploiting the April-May time frame. Key periods were:
- Teaser phase: announcements of About You’s crazy discounts begin
- Coutdown phase: Target has been reached, countdown to rebates begins
- Discount phase: the actual discounting of About You begins
The entire promotional campaign was carried out on Instagram, with 3 sets of 12 stories.
IMPRESSIONS
5.000.000
